Brands referencing their heritage

[AnaO]

It seems popular now among brands to look back at their past and launch collections inspired by it. I'm no expert on fashion history and I'm sure you can find more examples - and perhaps some images from the archives to illustrate them?

Chanel SS 13: LBDs, pearls, little black jackets...

Saint Laurent SS 13: le smoking, chiffon, pu-ssy (I can't believe TFS censors this, hahaha) bows, safari style and the new-old name itself

Dior FW 12/13 haute couture: the elegant and luxurious style of Christian Dior, new look etc

All images from style.com

 

[RaisinBoy]

I am too lazy and sleepy to google pictures, but Prada has been referencing herself for at least 2 decades.

 

[GivenchyHomme]

I am too lazy and sleepy to google pictures, but Prada has been referencing herself for at least 2 decades.

She's keeping her past work relevant by re-introducing it an updated way. Buy Prada once wear it forever because it will never go out of style.

 

[Lola701]

Designers referencing their work

Self-references are part of a creative process. I though it was interesting to see how designers are sometimes reinterpreting their own work.
It can be one outfit from the past re-introduced differently, or the exact outfit putted on a different context. It can also be parts of a collection or a total reboot of a whole collection.

I think it will be interesting to see how it affect their designs, businesses or careers.

 

[Lola701]

What's better start than starting with the Queen: Miuccia Prada.

FW 1988 (her first collection)/ the entire FW 2013 collection

prada.com

 

[Lola701]

Chanel FW 2001/ Chanel Haute Couture FW 2006

livingly

 

[Lola701]

Chanel fake furs from FW 1994/ Chanel FW 2010

Fake fur was a strong focus of the 94 collection. He wanted to make them as fun as possible whereas FW 2010 was all about fake fur and making them real, using different treatments, blending them with tweed.
Same concept, different execution

vfiles/vogue

 

[modelista]

Givenchy SS16 | SS11 | SS12 | FW11| SS10 | FW09



vogue.com/nowfashion.com

 

[Koibito]

Givenchy 1999 and McQueen fall 2009

Givenchy 1998 and McQueen spring 2008

koibito90.blogspot

 

[Koibito]

Gaultier also recycled some of his old pieces too.

 

[Lola701]

Tom Ford SS 2013/ Gucci SS 2001

vogue/livingly

 

[softgrey]

i love that gucci is bringing back their old logo, stripe and gold horse bit bags...


Lady Web suede shoulder bag

gucci

 

[softgrey]

Lady Web Original GG shoulder bag

gucci

 

[Fashion_Girl22]

Galliano referencing Galliano:

John Galliano for Christian Dior Spring/Summer 2001 & John Galliano for Maison Margiela Pre-Fall 2016

f*ckyeahjohngalliano/vogue

Galliano referencing Margiela:

Martin Margiela Spring/Summer 1996 & John Galliano for Maison Margiela Pre-Fall 2016

openingceremony.us/vogue