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28-07-2009
  1
windowshopping
 
Join Date: Jan 2009
Location: California
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1966 Fendi Couture Collection
1966 was an important year for Fendi and I feel that a good discussion can come out of it. My interest sparked after I read the following:
Quote:
During the second half of the 1950s, ownership of a
fur garment was the dream of many women, but following
the social changes that occurred in the 1960s and
1970s, fur came to be seen as old-fashioned and bourgeois.
An illustration by the well-known painter Giuseppe
Novello, outstanding illustrator of Italy’s postwar bourgeoisie,
shows a woman at two different stages of her life.
In the first image she is young and thin and wears a fitted
coat. In the second she is weighted down by the years
and stuffed into a large fur. The caption reads “When I
first started wanting a fur coat . . . and when I finally had
one” (Novello, p. 32).

Lagerfeld, under the sisters’ direction, experimented
with materials, patterns, finishes, weight, tanning methods,
and colors, so that furs would be seen as something
completely new, supported by advanced technological
craftsmanship, suited to the needs of a public that wanted
more accessible and wearable fashion. In 1966 he scandalized
the fashion world by introducing color as a design
element: “A colorful fur coat that was not precious
but original” (Aragono, p. 92).

Page 77 from Valerie Steele's Encyclopedia of Clothing and Fashion.
I have been searching around on the internet for pictures of this collection but I have been unable to find it. I'd really like to get a good look at this collection to see what really put Fendi on the map.

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13-08-2009
  2
windowshopping
 
maison de gris's Avatar
 
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from instyle.com

i just found one

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13-08-2009
  3
clever ain't wise
 
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Cool shoes...

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13-08-2009
  4
clever ain't wise
 
iluvjeisa's Avatar
 
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Btw, you might find something in the vintage mag forum searching for 1966 in titles....

http://forums.thefashionspot.com/sea...rchid=13310891

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13-08-2009
  5
Geometric Discharge
 
Crying Diamonds's Avatar
 
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Really intrigued to see more of what Lagerfeld did with Fendi back then.
I can't believe he's been designing for Fendi for so long. He revolutionized fur.

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17-08-2009
  6
scenester
 
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from shopaholic.com.ua

model - claudia cardinale

it is not from 1966 but 1967

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17-08-2009
  7
scenester
 
venjeans's Avatar
 
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from made-in-italy.com

i am not sure about the date but probably from around 1966-1969

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