1977 JC Penney's Catalog

softgrey · 31-10-2007

got this today in an email from a friend...

get ready to laugh out loud....
i did not write the captions- but oh how i wish that i did!!!...

Last weekend I put an exhaust fan in the ceiling for my wife's grandfather. While my wife's brother and I were fitting the fan in between the joists, we found something under the insulation. What we found was this:
A JC Penney catalog from 1977. It's not often blog fodder just falls in my lap, but holy hell this was two solid inches of it, right there for the taking. I thumbed through it quickly and found my next dining room set, which is apparently made by adding upholstery to old barrels:

There's plenty more home furnishings where those came from, however I'm not going to bore you with that. Instead, I'm going to bore you with something else. The clothes. The clothes are fantastic.

Just look at that belt. It's like a boob-job for your pants. He probably needed help just to lift it into place. The belt loops have to be three inches long. And way to pull them up to your armpits, grandpa.

This kid looks like he's pretending to be David Soul, who is pretending to be a cop who is pretending to be a pimp that everyone knows is really an undercover cop. Who is pretending to be 15.

This "all purpose jumpsuit" is, according to the description, equally appropriate for playing golf or simply relaxing around the house. Personally, I can't see wearing this unless you happen to be relaxing around your cell in D-block. Even then, the only reason you should put this thing on is because the warden made you.

If you look at that picture quickly, it looks like Mr. Bob "No-pants" Saget has his hand in the other guy's pocket. In this case, he doesn't, although you can tell just by looking at them that it's happened - or if it hasn't happened it will. Oh yes. It will. As soon as he puts down his matching coffee cup.

If you wear this suit and don't sell used cars for a living, I believe you can be fined and face serious repercussions, up to and including termination. Or imprisonment, in which case you'd be forced to wear that orange jumpsuit.

Dear god in heaven, I don't believe that color exists in nature. There is NO excuse for wearing either of these ensembles unless you're working as a body guard for the Lucky Charms leprechaun. In this next one, Your Search For VALUE Ends at Penneys.

As does your search for chest hair. And this -- Seriously. No words.

Oh wait, it turns out that there are words after all. Those words are What. The. F*ck. I'm guessing the snap front gives you quick access to the chest hair. The little tie must be the pull tab. Also, judging by the sheer amount of matching his/hers outfits, I'm guessing that in 1977 it was considered pretty stylish for couples to dress alike. These couples look happy, don't they?

I am especially fond of this one, which I have entitled "Cowboy Chachi Loves You Best."

And nothing showcases your everlasting love more than the commitment of matching bathing suits. That, and a blonde girl with a look on her face that says "I love the way your junk fights against that fabric."

Then, after the lovin', you can relax in your one-piece matching terry cloth jumpsuits:

I could go on, but I'm tired, and my eyes hurt from this trip back in time. I think it's the colors. That said, I will leave you with these tasteful little numbers:

Man, that's sexy.

softgrey · 31-10-2007

i had to edit slightly becuause there were too many images and thingies for one post..
you can read the original here...

http://15minutelunch.blogspot.com/20...ere-going.html

AlmostFamous · 31-10-2007

Amazing.

miss6o · 01-11-2007

looks so american...

sergio lessa · 01-11-2007

Couldn't you scan it all for us. It should be a very interesting material...

Thanks

Sergio Lessa

softgrey · 01-11-2007

if you read my post sergio.....
you will see that it was taken from the blog in the link above...

i do not actually have the catalog...
*oh i wish i did though!...

...

**lucy92** · 01-11-2007

were his-n-her styles all that popular in the 70's?
the color schemes and patterns on these clothes are awful.

princesslauren · 01-11-2007

That had me laughing so much

softgrey · 01-11-2007

Quote:

Originally Posted by lucy92

were his-n-her styles all that popular in the 70's?
the color schemes and patterns on these clothes are awful.

it was his and her styles of clothing, hair cuts, etc...

that was the BIRTH of androgyny..
which was pioneered by Yves St Laurent around that time..

so it wasn't so much his and hers...
it was REALLY about UNISEX...
that was the era of the sexual revolution..

but his and hers is funnier...

...

Alejandro · 01-11-2007

ysl did the angrogyny thing in the late 60s. guess it took a while for it to catch on to the mainstream.

softgrey · 01-11-2007

i think the androgyny thing was going on for most of the 70's...
we just don't have examples of that...

...

if anyone has any earlier catalogs i'd LOVE to see more of this kind of thing!...

Alejandro · 01-11-2007

don't forget rudi gernreich. he definitely also pioneered androgyny. better than ysl, imo. i think he's so underrated as to how influential he really was.

**hfgl** · 01-11-2007

ahaha,thanks!

SomethingElse · 01-11-2007

I laughed so hard, my stomach hurts. Thx, softgrey!

I think the mod movement in the 60s (Courrèges, Mary Quant, Rudi Gernreich) is a based on earlier ideas, actually. For example, there is Rosie the Riveter and women moving into the workforce around WWII which brought a strong androgenous trend into fashion. Women wearing men's clothing before that time was more of a novelty.

More dancing · 02-11-2007

the all purpose jumpsuit hahaha

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Alejandro & b Join Date: Apr 2003 Location: MIAMI Gender: homme Posts: 14,092	don't forget rudi gernreich. he definitely also pioneered androgyny. better than ysl, imo. i think he's so underrated as to how influential he really was. __________________ Homosexuality is God's way of insuring that the truly gifted aren't burdened with children.

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SomethingElse Press escape to continue. Join Date: Mar 2007 Gender: femme Posts: 5,518	I laughed so hard, my stomach hurts. Thx, softgrey! I think the mod movement in the 60s (Courrèges, Mary Quant, Rudi Gernreich) is a based on earlier ideas, actually. For example, there is Rosie the Riveter and women moving into the workforce around WWII which brought a strong androgenous trend into fashion. Women wearing men's clothing before that time was more of a novelty. __________________ “Above all, remember that the most important thing you can take anywhere is not a Gucci bag or French-cut jeans; it's an open mind” Gail Rubin Bereny

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31-10-2007	1
softgrey flaunt the imperfection.. Join Date: Jan 2004 Location: downtown... Gender: femme Posts: 49,949	1977 JC Penney's Catalog got this today in an email from a friend... get ready to laugh out loud.... i did not write the captions- but oh how i wish that i did!!!... Last weekend I put an exhaust fan in the ceiling for my wife's grandfather. While my wife's brother and I were fitting the fan in between the joists, we found something under the insulation. What we found was this: A JC Penney catalog from 1977. It's not often blog fodder just falls in my lap, but holy hell this was two solid inches of it, right there for the taking. I thumbed through it quickly and found my next dining room set, which is apparently made by adding upholstery to old barrels: There's plenty more home furnishings where those came from, however I'm not going to bore you with that. Instead, I'm going to bore you with something else. The clothes. The clothes are fantastic. Just look at that belt. It's like a boob-job for your pants. He probably needed help just to lift it into place. The belt loops have to be three inches long. And way to pull them up to your armpits, grandpa. This kid looks like he's pretending to be David Soul, who is pretending to be a cop who is pretending to be a pimp that everyone knows is really an undercover cop. Who is pretending to be 15. This "all purpose jumpsuit" is, according to the description, equally appropriate for playing golf or simply relaxing around the house. Personally, I can't see wearing this unless you happen to be relaxing around your cell in D-block. Even then, the only reason you should put this thing on is because the warden made you. If you look at that picture quickly, it looks like Mr. Bob "No-pants" Saget has his hand in the other guy's pocket. In this case, he doesn't, although you can tell just by looking at them that it's happened - or if it hasn't happened it will. Oh yes. It will. As soon as he puts down his matching coffee cup. If you wear this suit and don't sell used cars for a living, I believe you can be fined and face serious repercussions, up to and including termination. Or imprisonment, in which case you'd be forced to wear that orange jumpsuit. Dear god in heaven, I don't believe that color exists in nature. There is NO excuse for wearing either of these ensembles unless you're working as a body guard for the Lucky Charms leprechaun. In this next one, Your Search For VALUE Ends at Penneys. As does your search for chest hair. And this -- Seriously. No words. Oh wait, it turns out that there are words after all. Those words are What. The. Fck.* I'm guessing the snap front gives you quick access to the chest hair. The little tie must be the pull tab. Also, judging by the sheer amount of matching his/hers outfits, I'm guessing that in 1977 it was considered pretty stylish for couples to dress alike. These couples look happy, don't they? I am especially fond of this one, which I have entitled "Cowboy Chachi Loves You Best."And nothing showcases your everlasting love more than the commitment of matching bathing suits. That, and a blonde girl with a look on her face that says "I love the way your junk fights against that fabric."Then, after the lovin', you can relax in your one-piece matching terry cloth jumpsuits: I could go on, but I'm tired, and my eyes hurt from this trip back in time. I think it's the colors. That said, I will leave you with these tasteful little numbers: Man, that's sexy. __________________ "It is not money that makes you well dressed: it is understanding." ChristianDior Last edited by La bordélique; 07-06-2010 at 11:36 AM.

31-10-2007	3
AlmostFamous V.I.P. Join Date: Feb 2003 Location: NY Gender: femme Posts: 3,789	Amazing.

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miss6o tfs star Join Date: Jul 2005 Location: Finland & L.A. Gender: femme Posts: 1,706	looks so american... __________________ Fashion is for fashion people, get out there now and break the rules Check out my blog: Fashion Flux

01-11-2007	5
sergio lessa windowshopping Join Date: Dec 2006 Location: Brazil Gender: homme Posts: 32	Couldn't you scan it all for us. It should be a very interesting material... Thanks Sergio Lessa

01-11-2007	7
lucy92 V.I.P. Mod Squad Leader Join Date: Sep 2005 Gender: femme Posts: 11,573	were his-n-her styles all that popular in the 70's? the color schemes and patterns on these clothes are awful.
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princesslauren rising star Join Date: Feb 2006 Location: USA Gender: femme Posts: 195	That had me laughing so much __________________ “Art produces ugly things which frequently become more beautiful with time. Fashion, on the other hand, produces beautiful things which always become ugly with time.” John Cocteau

02-11-2007	15
More dancing front row Join Date: Feb 2006 Location: NYC Gender: femme Posts: 333	the all purpose jumpsuit hahaha __________________ Frightened by the the bite though its no harsher than the bark.