How to Join
the Fashion Spot / the Finishing Touches / Shoes, Shoes, Shoes / Sneakers/Trainers
FAQ Calendar Search Today's Posts Mark Forums Read Rules Links Mobile How to Join
Reply
 
Thread Tools Display Modes
28-02-2008
  1
windowshopping
 
Join Date: Aug 2006
Gender: femme
Posts: 43
Hussein Chalayan for Puma
Puma's Ready to Pounce

Hussein Chalayan to collaborate with lifestyle brand
Wednesday, February 27, 2008
(PARIS) Hot on the heels of the news that PPR's recently acquired Puma brand had helped its net income increase 34.6 percent to 922 million Euros, or $1.26 billion at exchange rates, the robust German lifestyle brand is expected to announce its latest venture on its ongoing vertical climb to boost its style quotient: a design collaboration with Hussein Chalayan.

A spokeswoman for Chalayan declined to reveal specifics on the partnership; instead, full details will be disclosed Thursday by Puma chief executive officer Jochen Zeitz, who will be joined by Chalayan at a press conference in Paris at the Salon des Miroirs. Chalayan, meanwhile, is scheduled to present his fall collection this evening.

As part of the deal, however, it is understood that Puma will provide the necessary financial backing for Chalayan, the supremely talented designer who, though he has met with critical acclaim for his envelope-pushing ideas, has had a harder time achieving commercial success. PPR, on the other hand, has made furthering its foray into fashion one of its chief objectives since acquiring Gucci Group in 2001.

This isn't Puma's first venture in the fashion world, having tapped PPR-owned Alexander McQueen to design a collection of upscale sneakers for the brand.


source: Fashion Week Daily



I adore Hussein Chalayan. Anyone else excited for this collaboration? It should be interesting!

  Reply With Quote
 
28-02-2008
  2
V.I.P.
 
kezme44's Avatar
 
Join Date: Feb 2006
Location: new york
Gender: homme
Posts: 3,912
sound exciting, think will be a very good/profitable move for puma and for puma lovers (me included)

__________________
i say what what
  Reply With Quote
28-02-2008
  3
trendsetter
 
mkd1187's Avatar
 
Join Date: Aug 2005
Location: NYC-LES
Gender: homme
Posts: 1,015
yes... - exciting. If anything like McQueen - it will be the same as regular Pumas, but for $400..

or since it is Hussein - maybe there will be Vag**as showing - based on his recent collection

  Reply With Quote
29-02-2008
  4
earthbound
 
La bordélique's Avatar
 
Join Date: Mar 2006
Gender: femme
Posts: 4,859
An article from WWD

Quote:
Puma, Chalayan Team Up
Published: Friday, February 29, 2008
By Emilie Marsh


Puma chairman and ceo Jochen Zeitz and Hussein Chalayan.

PARIS — Sportswear brand Puma AG on Thursday named Cyprus-born designer Hussein Chalayan as its creative director and acquired a majority stake in his signature fashion brand, confirming a report in WWD.

Financial terms of the deals were not disclosed. The announcement came a day after the London-based designer unveiled his fall women's wear collection here.

"Hussein Chalayan is a proven visionary in the fashion industry," Jochen Zeitz, chairman and chief executive officer of Herzogenaurach, Germany-based Puma, said at a press conference here Thursday. "As creative director, he will bring use of new technology, forward-thinking design and a provocative point of view to Puma."

Chalayan becomes Puma's first creative director, according to Zeitz, as well as the first fashion designer to be appointed as creative director of a major sports label. Last year, retail and luxury conglomerate PPR purchased a 62.1 percent stake in Puma.

"Acquiring majority shares of the Hussein Chalayan brand is giving Puma the ability to move into a new space, expanding our reach to become the most desirable sports lifestyle company in the world," Zeitz said, noting that the designer retains a substantial share in his namesake company.

Last week, Puma, Europe's second largest sporting goods brand after Adidas, reported that full-year earnings increased 2.2 percent to 269 million euros, or $371 million, on sales that rose 0.2 percent to 2.37 billion euros, or $3.28 billion.

This is not the first time Puma has ventured into the fashion arena.

According to Zeitz, Puma's collaboration with Jil Sander 10 years ago was the first between a sports label and a fashion designer — ahead of rival Adidas' Y-3 collaboration with Japanese designer Yohji Yamamoto. "[Puma] was the first to use the word 'fashion' in our strategy and to do collaborations with designers such as Jil Sander and Neil Barrett," Zeitz said.

The company has since tied up with high-end designers such as Alexander McQueen and Philippe Starck. Puma also boasts a cobranded shoe collection with Italian motorcycle maker Ducati Motor Holding SpA, and last year it tapped Dutch designer Marcel Wanders to create an accessories line. It also has a denim collaboration with Hong Kong-based Evisu and produces jeans in-house as part of a new lifestyle subbrand, dubbed Dassler.

Zeitz said the partnership with Chalayan brings its fashion involvement to the next level. "This is not a collaboration; this is a long-term partnership. He is part of our business and we are part of his," said Zeitz.

"This isn't a short-term relationship; this is a marriage," agreed Chalayan. "Combining Puma's infrastructure and technological platform with PPR facilities, we will be able to turn experimental ideas into reality, both for the Puma and Chalayan lines. Hopefully people will have the means to access real products evolving from our process rather than only seeing them in shows and events."

Effective immediately, Chalayan will take on the creative mantle designing all product categories — footwear, apparel and accessories — for Puma's Sport Fashion and lifestyle categories. The collections, which will be positioned at a premium price point for the sportswear category, will be sold through select Puma stores, key concept stores and shop-in-shops worldwide.

"My way of thinking is very appropriate for sports," offered Chalayan. "There is something in sportswear that is less transient than in fashion. You are constantly building and developing products and technology."

Zeitz said he hoped the deal would boost Puma's apparel business, which today is led by the brand's footwear sales. For 2007, Puma sales in the footwear segment increased 1.9 percent to 1.48 billion euros, or $2.02 billion at average exchange, while apparel sales increased by 5.7 percent to 998.7 million euros, or $1.37 billion.

Puma also will help to build Chalayan's business internationally, according to Zeitz. "The time has come now for [Chalayan] to fully expand his potential and build his brand. It is the best opportunity [for Chalayan] to evolve in a retail environment," Zeitz said.

Zeitz did not rule out building stand-alone Hussein Chalayan stores in the future, but said the company would aim to grow via wholesale channels in the short to medium term.

"His line will be sold at top accounts. We will build a viable business model before venturing into other channels," Zeitz said. Chalayan agreed. "We want to become a global brand, but gradually, in a healthy way," the designer said.

  Reply With Quote
29-02-2008
  5
windowshopping
 
Join Date: Aug 2006
Gender: femme
Posts: 43
whoa. creative director?! that's a big deal.

  Reply With Quote
29-02-2008
  6
earthbound
 
La bordélique's Avatar
 
Join Date: Mar 2006
Gender: femme
Posts: 4,859
^ I know, right? My expectations are set pretty high for this collaboration.
I hope whatever they come up with will be better than the Alexander McQueen for Puma shoes-those didn't really interest me.

  Reply With Quote
29-02-2008
  7
flaunt the imperfection
 
softgrey's Avatar
 
Join Date: Jan 2004
Location: downtown...
Gender: femme
Posts: 50,930
this is such a perfect marriage really...
congratulations to hussein chalayan and props to puma for realizing what he could offer them...

looking forward to seeing what this partnership with result in...

__________________
"It is not money that makes you well dressed: it is understanding."
ChristianDior



  Reply With Quote
02-03-2008
  8
a hymn to darkness
 
wheneveriwakeup's Avatar
 
Join Date: May 2005
Location: A lace utopia...
Gender: femme
Posts: 2,356
This is going to be good...

__________________
You are my center when I spin away...
  Reply With Quote
04-05-2008
  9
unspecified
 
Petit Lucille's Avatar
 
Join Date: Sep 2004
Location: Buenos Aires
Gender: femme
Posts: 2,204
i want to see i want to see!!!!! i usually don't like sneakers, but maybe they'll be chalayanisticly cute!

__________________
sell crazy some place else, we're all stocked up here.

http://pilchero.wordpress.com/ - Very Personal Style
  Reply With Quote
Reply
Previous Thread | Next Thread »

Tags
chalayan, hussein, puma
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off

monitoring_string = "058526dd2635cb6818386bfd373b82a4"


 
All times are GMT -5. The time now is 05:45 PM.
Powered by vBulletin®
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
TheFashionSpot.com is a property of TotallyHer Media, LLC, an Evolve Media LLC company. ©2014 All rights reserved.