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24-09-2005
  1
flaunt the imperfection
 
softgrey's Avatar
 
Join Date: Jan 2004
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McQueen for PUMA
excerpt from wwd.com


Published: Tuesday, September 20, 2005 next

McQueen Puts Best Foot Forward
By Samantha Conti


LONDON — Alexander McQueen put his heart, his soul — and his own left foot —into his new collection of footwear for Puma. On Monday, the designer, a self-confessed sneaker junkie, revealed the details of his collection, right down to the veins, bones and tendons.
"I was inspired by the look of the foot, the muscles and skeletal structure," said McQueen
"Of course, because it's designed by me, there's also a sick and macabre twist to the designs," he added, with a laugh.

McQueen, who owns 450 pairs of sneakers, said the deal with Puma was not only a natural move, but also a means of building his brand on a more commercial level. The Alexander McQueen Puma line will launch in 200 to 250 stores worldwide in January, including McQueen's flagships in London, New York and Milan.
Prices for the line, which features 15 models, range from 180 euros, or $218 at current exchange, to 240 euros, or $290. The deal is not a license, but rather a long-term partnership.


"It's taught me that my creativity can stay at any level. It's made me a better designer, because I'm covering a whole other part of the market," said McQueen, who was dressed in a crisp white dress shirt, jeans and a pair of one of his new My Left Foot Bound sneakers for Puma.
The model features an imprint of McQueen's left foot inside the sole. The designer cast his own foot in a vacuum mold, and the impression has been suspended in a transparent rubber sole that's visible when the sneaker's turned over.
"Making it nearly killed me. It tore the hairs out of my legs," he admitted with a laugh. The laces of the shoe are woven through leather along the length of the shoe, in a direct reference to McQueen's dress designs.
Other marquee models in the collection include the NY Running Shoe Laser, an elegant model for women featuring delicate, laser-cut latticework on the last. The latticework — and the fine mesh underlay — is meant to mirror the maze of human veins.

The extended toe shape is a McQueen signature and carries over from his shoe collection. "It's inspired by the UFO show, and I wanted it to be modern and elegant, not clumpy. I wanted to do couture cutting for the foot," he said.
The men's Anatomical Low shoes have molded rubber "tendons" that stretch from heel to toe on the sole. There are also vein and skeletal details on the last.

Jonathan Akeroyd, ceo of Alexander McQueen, said the company would initially target top-tier, image-driven wholesale accounts. The line will eventually be distributed more widely. "Lee [McQueen] is keen that this be a commercial product — and a volume line," he said after the conference.

McQueen worked with photographer Nick Knight on the image for the new collection, which is known as ManCat, an eerie photo of a black creature that's half man, half beast. The ManCat tooth, a pointed, cat-like fang with a human root, is the logo for the new brand.

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24-09-2005
  2
Naturellement pulpeuse
 
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One of the most exciting collaborations yet. Thanks for news, softgrey...

Pictures anyone!?

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24-09-2005
  3
Iowa Girl Loves Fashion
 
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Thanks so much for posting more information on this. I've been waiting rather imptatiently for more informaton on this collection. Can't wait to see a preview.

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24-09-2005
  4
i'm almost ready..
 
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sounds exciting.....
i like the idea of so much thought and creativity going into a sneaker....

thanks soft........
i would love to see a picture....!!!...


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24-09-2005
  5
trendsetter
 
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this sounds amaizing!

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24-09-2005
  6
backstage pass
 
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If someone has access to wireimages, there's some pictures there I believe...
http://www.wireimage.com/GalleryList...8275&ym=200509

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24-09-2005
  7
slightly dizzy
 
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This sounds really interesting! And a great way to bring in some money, he's still under pressure from the Gucci group, isn't he?

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24-09-2005
  8
flaunt the imperfection
 
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he is indeed tott...

last year he and all the rest of the unprofitable brands at gucci were given 3 yrs to 'break even'...(with the exception of YSL which is in a category by itself apparently)
so 2 yrs left...


but he seems to be confident that they are on the right track...

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24-09-2005
  9
trendsetter
 
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argh does this mean that mcqueen s/s 06 is gonna be as bad as f/w 05

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24-09-2005
  10
flaunt the imperfection
 
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...depends how you define bad VICTIM...
if you mean boring...then ...
yes-probably...

but...
i bet it is extremely profitable...
and that is the 'bottom line' in business...



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24-09-2005
  11
trendsetter
 
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what are the price points of the puma collaboration?

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24-09-2005
  12
Naturellement pulpeuse
 
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Isn't $218-$290 in the article?

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24-09-2005
  13
V.I.P.
 
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thanks for the description, soft. can't wait to see actually see the pics. ;P

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24-09-2005
  14
flaunt the imperfection
 
softgrey's Avatar
 
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mb...
check the original article...
prices are quoted and highlighted...

**i wish someone could post those pics...
i'd like to see them enlarged myself...

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24-09-2005
  15
slightly dizzy
 
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^ Me too, and I don't even wear sneakers outside the gym...

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