VEJA Fair Trade sneakers/trainers
Ive only recently been acquainted with this brand based in France with production in Brasil.
I saw a trend coming... a very green trend and these sneakers/trainers play a big part in this trend.
They are produced following the fair trade principle of using
wild natural rubber
(all sourced out in Brasil)
fair price paid to small producers
Big name retailers such as Colette and Barneys have been proudly claiming going green in campaigns so how many are catching on?
I was surprised tFS being a trendsetter didnt have a topic on these already.
(I admit Im also a bit late as they seem quite popular in Paris)
This is my pair by Christine Phung
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Last edited by leyla m.; 15-12-2007 at 07:13 PM.
they are pretty popular in italy too... it's pretty recent, they started becoming trendy around 6 months ago! I think they are great simple sneakers. I made my bf buy the black suede/leather low tops this summer
I've seen them sold on yoox.com, for anyone that's interested in purchasing online.
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