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15-12-2007
  1
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leyla m.'s Avatar
 
Join Date: Sep 2002
Location: shoe emporium
Gender: femme
Posts: 16,472
VEJA Fair Trade sneakers/trainers
Ive only recently been acquainted with this brand based in France with production in Brasil.
I saw a trend coming... a very green trend and these sneakers/trainers play a big part in this trend.
They are produced following the fair trade principle of using
ecological leather
organic cotton
wild natural rubber
(all sourced out in Brasil)
and
fair price paid to small producers

Big name retailers such as Colette and Barneys have been proudly claiming going green in campaigns so how many are catching on?
I was surprised tFS being a trendsetter didnt have a topic on these already.
(I admit Im also a bit late as they seem quite popular in Paris)
This is my pair by Christine Phung
http://www.veja-fairtrade.com/
Attached Images
File Type: jpg Veja white navy.JPG (64.5 KB, 3 views)

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Last edited by leyla m.; 15-12-2007 at 06:13 PM.
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16-12-2007
  2
technicolor tweed
 
Jungla_Juana's Avatar
 
Join Date: Apr 2007
Location: in der Nähe
Gender: femme
Posts: 1,997
they are pretty popular in italy too... it's pretty recent, they started becoming trendy around 6 months ago! I think they are great simple sneakers. I made my bf buy the black suede/leather low tops this summer

I've seen them sold on yoox.com, for anyone that's interested in purchasing online.

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17-12-2007
  3
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leyla m.'s Avatar
 
Join Date: Sep 2002
Location: shoe emporium
Gender: femme
Posts: 16,472
I wore mine today and I must say: unexpectedly comfy
and they look good

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17-12-2007
  4
trendsetter
 
Katie123's Avatar
 
Join Date: Nov 2005
Gender: femme
Posts: 1,469
can't believe they're produced in brasil but not sold there,anywhere! i guess it'd be pretty damn expensive

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