Are big houses destined to direct fashion? - the Fashion Spot
How to Join
the Fashion Spot / Front Row / Fashion... In Depth
FAQ Calendar Search Today's Posts Mark Forums Read Rules Links Mobile How to Join
Thread Tools Display Modes
Join Date: Mar 2016
Location: London
Gender: homme
Posts: 53
Are big houses destined to direct fashion?
By this I mean absolutely huge giants like Prada, Gucci, Louis Vuitton, Chanel, Hermes, Dior and Saint Laurent. (can't think of other brands of such scale and power)

There are more niche houses that are iconic like CDG and Rick Owens or Jil Sander, but their scale is not as big. On the other hand, is it just me misobserving or now fashion is always about twisting and mixing cultural aspects?

It is not that there are no brands who do not stick to their language, but it is especially noticeable after Raf's CK.

I feel like collection either become pretty and preppy a la Chanel and Dior (definitely can sense their influence on people like Elie Saab), or vast majority of the brands that try to milk the eclectic intellectual approach a la Prada.

This is no bad by any means (looking at amazing stuff Anderson does at Loewe), but I sincerely feel that mixing and twisting approach is what only Prada has been doing for god knows how many years.

Is this the future - all about mixing?

  Reply With Quote
fashionista-ta's Avatar
Join Date: Jul 2005
Location: Hardly ever at Barney's
Gender: femme
Posts: 15,968
Big houses tend to be commercial ... I certainly don't think their influence on fashion is outsized, because I'm not sure a lot of them have much or any influence. Ralph Lauren is a big business, but he's not even trying to be directional. Neither is Louis Vuitton ... it was probably more important under Marc Jacobs. Does Chanel influence the direction of fashion? Does anything original happen there? Hermes is certainly not directional. Gucci clearly is under Alessandro.

There's a need for more individuality today, and my job is to cater to women, not dictate to them.
--Alber Elbaz
  Reply With Quote
Previous Thread | Next Thread »

big, destined, direct, fashion, houses
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off

monitoring_string = "058526dd2635cb6818386bfd373b82a4"

All times are GMT -5. The time now is 04:55 PM.
Powered by vBulletin®
Copyright ©2000 - 2018, Jelsoft Enterprises Ltd. is a property of TotallyHer Media, LLC, an Evolve Media LLC company. 2018 All rights reserved.