The Effects of Photoshop on Society - Page 2 - the Fashion Spot
 
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06-05-2008
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Contrary to what the layperson might think, retouching isn't a tool used to make a model look like something they aren't but rather to iron out imperfection which distorts what the photographer view to the world. A model which looks amazing in real life can end up looking a bit unflattering in photo due to lighting and the camera effects.

I've discovered the power of photoshop as well and edit pretty much all images I take. Off course there are cases of obscene retouching but that often involves hollywood stars and celebs photographed for magazine. Just look at one of Britney Spear's latest music videos.

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07-05-2008
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^Well, models are chosen because they have few imperfections - in particular for the camera. People who look quite attractive may not always photograph well, and those people don't become models.

When you take someone who is already one in a million and iron out imperfections - you make them instead one in a quadrillion. So I'd say that photographers make models and celebrities, to a greater extent, into something they're not.

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23-05-2008
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Quote:
Originally Posted by homeboy View Post
Contrary to what the layperson might think, retouching isn't a tool used to make a model look like something they aren't but rather to iron out imperfection which distorts what the photographer view to the world. A model which looks amazing in real life can end up looking a bit unflattering in photo due to lighting and the camera effects.

I've discovered the power of photoshop as well and edit pretty much all images I take. Off course there are cases of obscene retouching but that often involves hollywood stars and celebs photographed for magazine. Just look at one of Britney Spear's latest music videos.

Agreed, to a point. Sometimes retouching takes it so far that you have an entirely new entity before you.

As for the 'anorexia and retouching' in Paris debate, sometimes retouching actually hides the thinness in models. Most models are pretty thin (except for maybe Doutzen Kroes) so not a lot of shape-tweaking is needed, but very thin models have jutting collarbones, ribs, elbows, etc, that need to be smoothed and softened. More often than you would think, retouching erases signs of skeletal thinness and anorexia, rather than promote it.

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24-05-2008
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what a great read!

thanks for posting

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24-05-2008
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dove is refuting the claims the retoucher made about the real beauty ads...

dove says the pics werent doctored. i believe the retoucher

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25-05-2008
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Me too! ^^ I'm also both disappointed in the news about the Dove ads....and yet filled with admiration for Dangin as well because he really did make those ads look miraculously untouched and natural. Truly his masterpiece .

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another take of the Tommy Hilfiger SS2007 ad with one-legged-Anja



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04-06-2010
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Not seeing the forest for the trees, a holistic world view - suddenly all these things make sense. How can someone decide to photoshop off one leg thinking people will not notice? And why doesn't the publishing company refuse to publish images with such gross errors? I mean, they want ad revenue, but I think there must be a couple of Hilfiger ads with fully limbed models?


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04-06-2010
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Interesting article about a master retoucher

Quote:
Around thirty celebrities keep him on retainer, in order to insure that any portrait of them that appears in any outlet passes through his shop, to be scrubbed of crow’s-feet and stray hairs.
Quote:
“I think retouching is too much when it reaches the point of disfiguring,” Dangin said. “I want people to have an understanding of the skeleton and musculature and how it works. There is nothing worse than looking at an ankle or a calf that’s wrong. This is what bad retouching can do—you see in magazines girls having their legs slimmed and they no longer have tibias and femurs, and it’s weird.”
Quote:
Dangin requires his artists to take in-house classes in anatomy and figure drawing; prospective hires must complete a fifty-six-question quiz covering everything from computer science to art history. Cheekbones, he said, are the classic locus of amateur flubs. “The minute you change this delicate balance of light and shadow, if you change by removing shadow because the girl has a lot of bad pores, suddenly this girl will look as if she has been Botoxed,”
http://www.newyorker.com/reporting/2...a_fact_collins

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10-06-2010
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Givenchy Beauty Fall 2010 : Elena Melnik by Liz Collins

[fashioncopious.typepad.com via tarsha]

Retouchers need to accept that when people twist their bodies into unnatural poses there will be folds in the skin, wrinkling and muscles showing. Removing those things does not make it look beautiful!
The 'neck' here is more like the middle part of someone's arm. Very scary image

Without retouching


[stardustfashion.com]


[elle.ru]

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24-06-2010
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These are some of the main topics I can think of concerning this topic:

1. What are the impacts of Photoshop and retouching on society?

2. Is there too much Photoshop? Why?

3. Why are even fine publishing houses and well known brands releasing images that are - well - offending to the eye?

4. Why is there so much retouching?


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1. What are the impacts of Photoshop and retouching on society?
Well,most people see it as something bad.Companies try to sell something that people might now always work as good for everyone and that is sometimes, somehow, someone else's vision of beauty.

2. Is there too much Photoshop? Why?
No,I don't think there is.The retoucher takes as much time as he thinks the photo needs it.It could take some minutes changing lighting and removing a zit as it could take 10+ hours retouching hair,skin,physical complexion,lighting,sharpness,brightness,etc.So there's not really something as a much photoshop ,there is something as bad photoshop,though.

3. Why are even fine publishing houses and well known brands releasing images that are - well - offending to the eye?
How are they offending to the eye?They sell a product and in order to sell a product they need to sell an image that should be as perfect possible.People would not buy make up from a brand that shows women with oily skin and wrinkles,people would buy make up from a brand that shows young women with perfect flawless skin,because women want to look like that.

4. Why is there so much retouching?
Because the picture needs it.That's why.

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24-06-2010
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Quote:
Originally Posted by Unknownpleasures View Post
1. What are the impacts of Photoshop and retouching on society?
Well,most people see it as something bad.Companies try to sell something that people might now always work as good for everyone and that is sometimes, somehow, someone else's vision of beauty.

2. Is there too much Photoshop? Why?
No,I don't think there is.The retoucher takes as much time as he thinks the photo needs it.It could take some minutes changing lighting and removing a zit as it could take 10+ hours retouching hair,skin,physical complexion,lighting,sharpness,brightness,etc.So there's not really something as a much photoshop ,there is something as bad photoshop,though.

3. Why are even fine publishing houses and well known brands releasing images that are - well - offending to the eye?
How are they offending to the eye?They sell a product and in order to sell a product they need to sell an image that should be as perfect possible.People would not buy make up from a brand that shows women with oily skin and wrinkles,people would buy make up from a brand that shows young women with perfect flawless skin,because women want to look like that.

4. Why is there so much retouching?
Because the picture needs it.That's why.
1. Well, I would guess a lot of people would say that slimming down already thin models and removing the flaws that come with emaciation (veins, bones etc) might become a problem as high achieving women aim for the best.

2. No - there is such a thing as too much photoshop. This occurs when people overdo the retouching, not having the art as an aim because they know nothing about art, but because they focus on details. This is a speculation...but consultants get paid by the hour, so the more worthless, redundant retouching you do the more you get paid. Possibly.

3. Have a look at this Tommy Hilfiger ad.

Also, it might be good to keep in mind that people did buy make-up and the like before the advent of Photoshop.

4. No, that's not it. Helmut Newton got on fine without Photoshop.

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24-06-2010
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The most interesting part of the original article for me was:
Quote:
He is, more than anything, the consigliere for a generation of photographers uncomfortable with, or uninterested in, the details of digital technology. According to Cotton, “Pascal is actually an unwritten author of what is leading the newest areas of contemporary image-making.”
These days, because of the relatively easy access to technology, it means anyone can consider themselves a photographer, without having to go through the technical apprenticeship that was necessary in times gone past. So post-production has reached the stage where it's as much about compensating for the errors made by a photographer, as it is removing the flaws on a model's face. In so many cases, the 'Master' is not the one wielding the camera at the time, but the one who sits at the screen for hours afterwards.

And the 'plastic aesthetic' has become so widespread that there's no longer any great thrill in seeing it. It's become commonplace - and even expected. We mentioned in the Weight thread that we're now in a crazy situation where you see airbrushed images of a celebrity looking a certain way - a way that the celebrity then has to start emulating in reality, in order to look like 'themselves'. It's not enough to be young and gorgeous anymore, the standards of perfection have been lifted so high, that a 24-year-old has to get plastic surgery to achieve it, so that she can look like what we've come to expect she should look like, thanks to the thousands of post-processed images we've seen of her.

And as much as we like to say that 'we're aware that everything is airbrushed', on some level, that message hasn't got through to our visual cortex, which is eating up these images like they're the truth. Our eyes adjust to what we most commonly see.

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24-06-2010
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1.No,but they don't slim down anorexic or extremely thin models.They slim down people that is slightly bigger (not only talking about waist and that ,but arms and shoulders and body in general)
Here's this picture taken from Amydresser.com portfolio


amydressel.com

As you can see they did make her look thiner but in a good way,she was a little too big and she looks ok now and she still looks healthy.

in this other picture the girls are thin already so they don't photoshop them that much and only highlight their bodies




same source: amydresser.com

Professional retouchers do not only make the people in the photos look better,but the photo in general.And I like how they remove the flaws that come with emaciation,I don't think seeing boney girls in magazine covers and ads is a good idea,they are thin but there's no need to see them as anorexic and tired and wrinkled and fragile looking as they could be .

2.-noo!there's really not such thing as much photoshop,trust me.I do photoshop sometimes and it's really easy to use the liquify filter and in 5 minutes you have a thin girl,it's that easy.what some retouchers don't seem to understand is that they do need to make the photos look realistic,the skin should be smoothed in a way that you can still see some texture on their skin,you can retouch the eyes but the eyes must be in a real color not in a unreal color like a very bright green or purple or yellow,some of these eye colors don't exist in real life.


osorrisodogato.wordpress.com
does this eye look real to you?does it look appealing?no,it looks fake


hannahhavoc.deviantart

what about this other one?she looks pretty,this photo is slightly retouched yet very natural and beautiful.Which one looks better to you?


whattheskinny.wordpress.com
now,here...the retoucher did and awful job making the girl thinner mainly because it's too much and doesn't look real,also because the liquify job is pretty obvious because the zone where he made her thinner looks more blurry than the rest of the photo,the body is also very disproportionated (sp?) I bet it took like 10 minutes if much...

3-yeah,it's so weird and scary and creppy,but it might not be photoshop and could have been the photographers fault ,though i'm leaning towards blaming the retoucher because the guy's pants look weird in the photo the left leg looks tighter than the other one,it could have been that anja's leg was weird positioned or something so they made the other leg look bigger to hide the flaw-- if you know what I mean.

4-uh but when did people buy make up before retouching?like back in the egyptians time?If I'm not wrong even in the past century drawings were used to advertise ,and even when they started using real models they retouched the photos in some way ,there are so many tricks to make a picture look good such as lighting,make up,poses,angles,and there's retouching without using photoshop,you can manipulate a film just as you can manipulate digitals .

Here's this video of these guys manipulating film

http://vimeo.com/8828331

frenky@ vimeo.com

Fine,Helmut Newton got on fine w/o photoshop and so did Tim Walker and I do love his work,that has nothing to do.

On the other hand,I think I'm lagging and mistaking retouch and photoshop ;before you say anything I'll say that photoshop is the cheapest way to retouch then so you can save money you'd spend on lighting,make up,etc.
And these photos prove it

http://www.bryanboy.com/bryanboy_le_...retouched.html

they didn't use much lighting but the final result is good.

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