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10-11-2004
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Iowa Girl Loves Fashion
 
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Fair Trade Clothing Brands & Human Rights ... the Ethical Consumer Movement
For those interested in sweatshops, human rights, and that type of stuff, this may be of interest to you.


<<Sunday Independent, November 07, 2004

Larissa Nolan

Ali Hewson, Bono's wife, is set to take over the world of fashion with her own socially conscious clothing range.

Renowned charity worker Ali will launch the Edin brand early next year. All pieces in the collection will be organically made by fair trade workers.

The patron of the Chernobyl Children's Project (CCP) has been working discreetly on the fashion line, which she hopes will be on sale in America as early as February 2005.

An internationally famous male designer has been recruited, although his name will not be released until a later stage.

She plans to launch the brand in Ireland shortly after it gets off the ground in the U.S., and has reportedly already been in talks with Brown Thomas head Galen Weston about stocking it.

A spokesperson for Brown Thomas said: "We have not seen the clothes yet, but we are excited about the project.

"We look forward to seeing the collection with a view to stocking it in Brown Thomas."

The Edin brand will be mostly made up of casual wear in styles that are at the cutting edge of fashion. Jeans, tops and jackets will make up a good proportion of the collection.

Some of the collection has already been manufactured and is ready to wear. Ali herself wore a pair of Edin jeans when she attended Nell McCafferty's book launch in the Shelbourne Hotel last Tuesday.

The slim brunette, 43, was the perfect model to debut the jeans, which were a black, tight-fitting boot-cut pair.

Ali told a friend: "I'm celebrating the start-up of the fashion line. These jeans are just as nice as any designer pair of jeans, and yet there is the added bonus of knowing that they are fair trade. And there's a whole collection to choose from."

Those close to Ali say she set up the brand to help drive sweatshops out of fashion. The promotion of fair trade is something about which she and Bono, her husband of 22 years, are both very passionate.

Bono hinted at her plans in an interview earlier this year, when he said: "Right now she's looking at a new way of doing business in apparel. It may be one of the biggest brands in the next few years, so watch out."

The fair trade method of business is supported by a number of high-profile celebrities, including Coldplay's Chris Martin and his actress wife Gwyneth Paltrow.

It involves using practices in which people in the Third World are paid properly and receive health insurance.

Money raised from Ali's Edin brand will go back to the fair trade workers who made the clothes. If profit margins allow, some of the money made will also go to the Chernobyl Children's Project, which was founded by Ali's close friend and fellow charity worker Adi Roche.

Ali's brand is an independent venture and is not linked to either the U.K. Fairtrade company, which produces fairly traded edible goods, or the CCP.

Ali is no stranger to charity fashion projects, having been a key player in the Brown Thomas international fashion shows, where she raised hundreds of thousands of euro for charity.

Despite being married to the world's biggest rock star, Ali has kept a low profile since her marriage to Bono in 1982. She spends most of her time looking after their four children and focusing on her charity work.>>

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10-11-2004
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That's good, i'm a suporter of fair trade goods.

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11-11-2004
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I support fair trade goods and I also support capitalism. Will have to see the clothes before I decide if I buy. Does anyone have pictures of her wearing the jeans?

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11-11-2004
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i support the idea...wonder who the designer is...why is it a mystery?...

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11-11-2004
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Quote:
Originally posted by Spacemiu@Nov 10 2004, 10:07 PM
That's good, i'm a suporter of fair trade goods.
[snapback]426689[/snapback]
me too
I wish they'd name the designer though

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11-11-2004
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Quote:
Originally posted by softgrey@Nov 11 2004, 08:33 AM
i support the idea...wonder who the designer is...why is it a mystery?...
[snapback]427027[/snapback]
For the suspense

Don't have a pic of Ali in the jeans, but of pic of her, nonetheless:

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11-11-2004
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What a great idea. I support this direction so much. Hopefully this opens up a world of possibility for fair trade in general.

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09-05-2005
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The 'ethical consumer' movement
I realised there are no threads at tfs devoted to fair trade fashion. some of it can border on being a bit plain, but there is some lovely and unique stuff out there if you really look. it's for a really good cause that is very much worth supporting...

if anyone knows of any other places where you can buy fair trade fashion, please post them here.

- edited to add that since this is a growing movement in fashion, I'm moving this thread to trendspotting so we can discuss this as a broader topic.

people tree - http://www.ptree.co.uk/






tearcraft - http://www.tearcraft.org/ (not very much...but they tend to have quite a lot of celtic themed things)



Last edited by utopia; 15-06-2005 at 11:50 AM.
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09-05-2005
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ingenue
 
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the naked monkey - http://www.thenakedmonkey.co.uk/ (uber hippy stuff...)






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09-05-2005
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Great idea & beautiful posts, Utopia!

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09-05-2005
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some very nice things... and for a great cause. thank for sharing

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10-05-2005
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There is a chain Ten Thousand Villages which is all free trade products. They have some fashions, but lots of jewelry and other crafts (dishware, furniture,etc).

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12-05-2005
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^ I've never heard of them, but checked them out online. it seems like mostly house-y stuff, they look like they have some really cool jewellry. a couple of offerings:




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12-05-2005
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This is a great thread utopia, thank you for starting it

I think Bono's line Edun belongs here: www.edun.ie
No e-store, but there is a list of stockists and pictures of the collection. (You can buy some of it online at saksfifthavenue.com and barneys.com, btw)


Last edited by droogist; 12-05-2005 at 06:57 AM.
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12-05-2005
  15
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American Apparel. Although I hear they did try to stop the workers from unionising

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