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04-05-2014
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NataliaShopSnap's Avatar
 
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Quote:
Originally Posted by rt1970 View Post
....
With that said, I have to admit that I am a hopeless, tactile romantic. There's something about my fingers touching actual pages that sparks excitement in me. Reading about designers, new lines, etc on paper signals "gravitas" to me for some strange reason. Not that I don't have respect for the web: I love it. It's just that there's an indescribable pleasure that comes from sitting down with an actual Financial Times paper during brunch on Sundays and reading what Vanessa Friedman has to say.:-)

But again, I'm over 40!
Nothing to do with over 40 :-) Feel the same about the tactile experience and internet. IMO the future is merging of the two specifically more so with mobile devices and wearables.

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04-05-2014
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Join Date: Aug 2008
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Quote:
Originally Posted by NataliaShopSnap View Post
Nothing to do with over 40 :-) Feel the same about the tactile experience and internet. IMO the future is merging of the two specifically more so with mobile devices and wearables.
True. But I think the mobile device / wearable movement needs to break away from the sports base. For example, I read an article on WWD about wearable tech in which most of the examples tracked movement. There was a mention of something called "Intimacy 2.0," in which the fabric becomes more translucent depending on the wearers - uh - mood. Should be interesting!

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07-05-2014
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Dior Cruise 2015 Rule...I think it's quite on the topic


instagram/rihplays

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08-05-2014
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[QUOTE=LRlovesDaria;12481863] Dior Cruise 2015 Rule...I think it's quite on the topic

Oh that's classic!


Last edited by BetteT; 13-05-2014 at 01:55 PM.
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06-01-2015
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Does anyone know why luxury fashion brands were so averse to digital marketing in the beginning? Or to web commerce? I think that it could have had something to do with wanting to preserve the brands and their prestige or legacy, but I'd love to hear other opinions on that. I know, from a presentation, that LV's Arnauld was averse to listing prices on the LV website for years after it was created, for fear of taking away from the experience of seeing and taking in the quality -- as opposed to being driven by the prices.

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09-01-2015
  81
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^ I think they still are ... and I suppose it is because it's hard to look exclusive on the Internet.

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09-01-2015
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certain designers *cough* karl legerfeld *cough* raf simons *cough* among others have an aversion to the internet.

refusing to sell clothes online etc.

INSISTING on the fear that their brand will somehow collapse and die off if they start selling clothes online.

when in reality all it would do is generate more income.

as the old, resistant ones will begin croaking, it is my expectation that the CEO's and owners of the future will finally accept that the internet is not their enemy, and we will begin to see high fashion being sold online as well.

the internet is undoubtedly the future. and the further we get into the future, the more inevitable this fact becomes.

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09-01-2015
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^ Karl is old, there's no denying that, but Raf? Raf is 46--that's Gen X. Unless he's very unlucky, he won't be 'croaking' anytime soon.

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09-01-2015
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I wan't sending death wishes to them lol

but I'm looking forward to a time when people who are open minded and keeping up with times, will take over those big fashion houses we all love.

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09-01-2015
  85
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Internet leads to fast fashion, and also the loss of the air of exclusivity. And since the designs would shown so quickly they would be copied so quickly. Besides, some people think social media and most of the Internet is mediocre (this quote sums it up: "instagram is twitter for people who can't read". Some of these historic fashion houses don't want to be associated with the modern brainless youth ruling the net, they're catering to older customers who are not as dependent on the Internet. Also, considering the relationship chanel likes to create with its clientele, they may feel that online shopping would hinder the nurturing of such a relationship

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