ALEX WATSON is the modelling world's brightest young star. The 17-year-old younger brother of Emma Watson landed his first job as the face of Burberry which, he admits, developed through the unintentional help of his famous sister.
"I was actually shopping for a suit in Burberry to wear at one of Emma's Harry Potter premiere's when someone from the brand approached and said 'I think you should meet with Christopher [Bailey],'" said Watson. "It was such a shock but it was a pretty good gig. Emma's been really great - we get on very well but it's good to have her there to give me tips. Her main one is to relax and don't be scared. Easier said than done though. She's just so efficient!"
Watson's first assignment was shot by none other than Mario Testino ("Totally eccentric but a legend") and Burberry creative director Christopher Bailey was so impressed by the young model's work he sent him a thank you card and flowers afterwards. He is now set to star in Silhouette's new Titan Minimal Art eyewear collection.
"I just feel very lucky," Watson told us. "I had all these pre-conceived ideas of what the industry might be like but I've been proved totally wrong. Christopher Bailey was just the nicest guy - he takes time to think of everyone. I like to think that I'll always get to do projects that excite me. With Burberry I love its iconic British heritage look but also the way it always keeps up with the times."
With the recent tragedy surrounding the male model arena, following the reported suicide of Burberry's Tom Nicon, does Watson feel a pressure to look a certain way?
"Castings are a bit tense," he said. "Everyone's eyeing each other up and down - it's horrible. I never worry about food or how I look though. All beauty is subjective."