Frockwriter was interested to watch the following story on Andrej Pejic which aired overnight on Sept à Huit on France’s TF1 Channel. The story followed Pejic in fittings and rehearsals for Jean Paul Gaultier’s Fall/Winter 2012/2013 menswear show last week (above) and Friday’s Michalksy womenswear show at Berlin Fashion Week. During one scene filmed inside his Paris agency, New Madison, a booker revealed that he has been booked for this week’s haute couture shows. One specific haute couture show is possibly a safe bet: Jean Paul Gaultier’s show on Wednesday. This time last year, Pejic famously closed Gaultier’s Spring/Summer 2011 haute couture show in a wedding gown. In signing off, the Sept à Huit anchor dropped another tantalising morsel of Pejic gossip in his voice-over: “He will sign, in several weeks, his first contract to lend his image to a major perfume brand”.
Note that the wording is “he will sign”, instead of he has already signed. One of the reasons, frockwriter assumes, Pejic’s mother agency, Chadwick in Sydney, was reluctant to comment or even speculate.
Could this mooted fragrance contract possibly be with Jean Paul Gaultier?
It’s only a matter of time, surely, before Pejic hits the big time in terms of commercial contracts. Seemingly every time he booked a job over the past twelve months, global headlines rolled out, advertising value equivalency that must by now surely rate in the millions of dollars for the Andrej Pejic brand.
Andrej Pejic to Front a Fragrance Campaign–But Which One?
Not long after we learned Andrej Pejic was the star of a Dutch push-up bra campaign, comes a report that a new major campaign deal could be imminent for one of our favorite models.
Pejic walked in Jean Paul Gaultier’s fall 2012 men’s runway show last week and was subsequently the subject of a story on a French TV news channel, which followed the model on fittings and rehearsals. Frockwriter caught the broadcast, in which Pejic revealed some interesting tidbits.
One was that he’s been booked for the Paris haute couture shows–Jean Paul Gaultier, for whom he walked last year–is a likely candidate. The second was that “He will sign, in several weeks, his first contract to lend his image to a major perfume brand”.
Since he’s developed a relationship with Gaultier over the past year and a half (a working one–though the above photograph, which sees Gaultier feeling up Pejic as Pejic’s hat levitates, might suggest otherwise) walking in his fall 2011 menswear and spring 2011 couture shows and starring alongside (and kissing) Karolina Kurkova in his spring 2011 ad campaign, Frockwriter speculates that the contract is with him.
It would certainly be interesting–Gaultier’s fragrance bottles are in the shapes of torsos that correspond to the sex of the fragrance. So, which one will Pejic front? Both? Or, will it be Gaultier’s unisex fragrance Gaultier 2, which, from what we can determine, has never had a proper campaign star?
And if we’re going by labels Pejic has fronted in the past–could Marc Jacobs be a possibility? He starred in the spring 2011 campaign for Marc by Marc. Could he replace Marc himself as the face of Bang or Dakota Fanning for Lola? We can’t wait to find out.
What is happening here? Photo: Imaxtree via fashionista