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07-12-2012
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L’Officiel Hommes Thailand
Ph: Ken Rivas



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“The greatest glory in living lies not in never falling, but in rising every time we fall.” ― Nelson Mandela

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26-12-2012
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Fashion For Men #2 - Previews

Fashion For Men Now
Bold & Beautiful
Matthew Terry for Calvin Klein Underwear by Milan Vukmirovic
12 pages


my photos

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30-01-2013
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30-01-2013
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The campaign image from FTape's Facebook page.
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File Type: jpg 74650_10151257981102602_1259944601_n.jpg (28.0 KB, 10 views)

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30-01-2013
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Calvin Klein Underwear S/S 2013 : Matthew Terry by Steven Klein


Quote:
FANTASY FOOTBALL: Calvin Klein will be adding even more sex appeal to this Sunday’s Super Bowl.

Calvin Klein Inc., a wholly owned subsidiary of PVH Corp., will run the first Super Bowl commercial in its history. The 30-second ad is slated to run at the end of the first quarter and will introduce Calvin Klein Concept, the latest offering from Calvin Klein Underwear. The provocative commercial depicts model Matthew Terry in a modern “man versus machine” creative inspired by the 360-degree seamless technology construction of the new underwear line. In other words, Terry flexes his muscles and shows off his great physique.

Shot in New York City, the video campaign, which aired on WWD.com Wednesday night, was conceived and directed by consulting creative director Fabien Baron of Baron + Baron, working with Klein’s in-house global marketing and ad agency.

“This is a significant milestone, and, as an iconic American designer brand, [we] are extremely proud to be able to debut the latest Calvin Klein Underwear campaign during the Super Bowl — the most watched television event annually in the U.S.,” said Tom Murry, president and chief executive of CKI.

The print campaign was shot by Steven Klein.

On game day, all of Calvin Klein’s official social media platforms, including Facebook, Twitter, Tumblr and YouTube, will be transformed with the new creative to support the product launch. Digital content will also be shared via Vine, Twitter’s new video-sharing app. Once it airs, it will also be included in Twitter’s #adscrimmage and YouTube’s Ad Blitz contests for the year’s best Super Bowl commercials voted by fans.

Following Super Bowl XLVII, spots will air on CBS and ESPN. Additional TV spots are slated for Europe, Asia and Mexico in the spring. The ads will also run in GQ, Esquire and Men’s Health and outdoor venues in the U.S., Mexico, Italy and Australia. Overall, the campaign will reach 19 markets across North America, Europe and Asia.
wwd.com

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31-01-2013
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Insane body. Thanks for posting.

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31-01-2013
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That's great, I loved the Underwear Bold campaign but this is even better.

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31-01-2013
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^ I want to see the full version and how it fares at Super Bowl

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31-01-2013
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One more!



calvinklein.com

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03-02-2013
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Todays the day. Can't wait to see this commercial! I'll make sure to gauge all of my straight friends reactions.

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03-02-2013
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The Super Bowl version...


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04-02-2013
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It was a big hit and almost everyone raving the commercial! Hopefully it will bring more opportunity to him!

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04-02-2013
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It trended of twitter when it was aired on TV

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05-02-2013
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Matthew Terry on Inside Edition (02/05/13)
capped by me


Click on image to stream video from Sharerepo (choose "Free Download")

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05-02-2013
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Wow it's great to see him gain some recognition! CK has done some great things for him.

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