Prada plans to show off its new man in Milan next week.
That's when the house will launch its latest men's scent, Infusion d'Homme, at its men's ready-to-wear show on Sunday.
The national ad image, shot by Steven Meisel, features an extreme close-up of model Rogier Bosschaart. In the U.S., it will begin running in September fashion and lifestyle magazines, said Camila Tomas, marketing director of fragrance and skin care for Prada. "It will be heavily supported with print advertising and sampling."