KARL'S FINE PRINT: Karl Lagerfeld is known to be a crowd pleaser, and on Feb. 7 he will be courting an audience of 800 million-plus. The designer has agreed to be global guest editor on that day for Metro International newspapers. The Kaiser is taking a page from Lady Gaga, who did the honors on May 17 and reached more than 800 million people in the process. Lagerfeld will spend the day in the company’s Paris newsroom working with editors and providing illustrations and commentary for “The World According to Karl” edition. The special issue will kick off Metro’s coverage for fashion weeks in New York, London, Milan and Paris, with coverage running in Metro’s newspapers in 100 cities in 22 countries. The newspapers has a daily readership of more than 17 million.
“I love daily papers and it’s fun to be part of one of them just for the day. Metro is on a worldwide scale and it’s even more fun,” Lagerfeld said.
As part of the lead-up, Metro readers will be encouraged to compete in a Look Book competition where they will submit their own fashion statements to a global Web site to try to win a trip to Paris to be the editorial assistant on Feb. 6, as well as an assortment of items from Lagerfeld’s collections.
Great news! And india was clearly the next logical step (BRIC economies anyone? we just need to find the right beach in Brazil to stage the Resort show and we are done!).
A very tricky country though, as luxury brands still find it difficult to please the indian clientele.
Anyway, the country fits the Metier d'Arts perfectly with all the embellishment, the maharaja overdone style, a silk saree, lots of jewels...
Can't wait to see how it turns out!