Enter the Oligarchettes
If last year's It girls hailed from Little Britain, this year's crop has roots a little further east: Russia. Way back in 2007, Dasha Zhukova's main claim to fashion fame, other than an enviable closet stuffed with Azzedine Alaïa and Rodarte, was her Kova & T wet-look leggings. This year, her first issue as editor in chief of Pop, featuring Tavi on the cover, was endlessly dissected, to mostly positive reviews. Her other coup: scoring Spring 2010 Proenza Schouler before it appeared on the designers' runway to wear to her launch party. Also causing a stir in the style blogosphere is Miroslava Duma. Despite lacking a "serious" editorial position (her main gig is invited fashion editor for OK! Russia, whatever that means), the Moscow native—along with BFF Natasha Goldenberg—jet-sets on the global fashion circuit with suitcases full of fresh-from-the-runway wares. Her eclectic mix of leather biker jackets, Hermès croc bags, and bling has made her a Tommy Ton favorite. Some girls are just born with It, apparently.