How to Join
the Fashion Spot / the Style Spot / The Fashion Pack
FAQ Calendar Search Today's Posts Mark Forums Read Rules Links Mobile How to Join
Closed Thread
 
Thread Tools Display Modes
06-09-2012
  31
fashion insider
 
educo's Avatar
 
Join Date: Jun 2005
Location: NYC MUTHA F*CKA!!!
Gender: femme
Posts: 2,483
Wow that baby looks just like David!!!

__________________
BLOG
 
 
07-09-2012
  32
V.I.P.
 
Join Date: May 2010
Gender: femme
Posts: 36,810
Victoria Beckham leaves her NYC hotel in a bright orange dress in New York on September 6th, 2012.





zimbio

 
07-09-2012
  33
V.I.P.
 
Join Date: May 2010
Gender: femme
Posts: 36,810



zimbio

 
07-09-2012
  34
V.I.P.
 
Join Date: May 2010
Gender: femme
Posts: 36,810
Victoria Beckham and Vogue Editor-in-Chief Anna Wintour attend a Fashion’s Night Out celebration held at Bergdorf Goodman on Thursday (September 6) in New York City.




justjared

 
07-09-2012
  35
V.I.P.
 
Join Date: Mar 2006
Gender: femme
Posts: 22,903
I swear that side braid makes her look like she is 18! She looks so cute, the make up is perfect, anyone got the id on her shoes? I quite resent them!

 
07-09-2012
  36
V.I.P.
 
Versace-Goddess's Avatar
 
Join Date: Jul 2007
Location: Berlin
Gender: femme
Posts: 22,221
Looks good, love the color but she already wore that color in London.

And the hairstyle suits her very well.

__________________
Beware: Versace-junkie !!!
 
07-09-2012
  37
girl who fell to earth
 
ChrissyM's Avatar
 
Join Date: Apr 2005
Location: Boston
Gender: femme
Posts: 18,638
wow... even her messy side braid looks polished?!

orange is a great color on her

 
07-09-2012
  38
rising star
 
RoseFreckles's Avatar
 
Join Date: Sep 2011
Location: Sweden
Gender: femme
Posts: 164
Be still my heart! Absolutely beautiful! Fashion Goddess {{ ♥ }}

 
07-09-2012
  39
V.I.P.
 
Melly5525's Avatar
 
Join Date: Nov 2006
Location: New York
Gender: femme
Posts: 25,623
She looks great in that orange dress, I love her in bright colors and the braid is a really cute look on her

__________________
Daria,Erin,Isabeli,Crystal,Karen,Lara,Querelle,Coc o,MariaCarla,Guinevere,Natasha,Karmen,Lindsey,Elis e
tFS 2012 Book Challenge- Reading: Mockingjay by Suzanne Collins- Completed: 08
 
08-09-2012
  40
front row
 
RNA girl's Avatar
 
Join Date: Jun 2009
Gender: femme
Posts: 396
could anyone plz ID her watch and model. TIA!


dailymail
victoria beckham/twitter


Last edited by RNA girl; 08-09-2012 at 06:12 AM.
 
08-09-2012
  41
front row
 
RNA girl's Avatar
 
Join Date: Jun 2009
Gender: femme
Posts: 396
7 SEP 2012

The Big Apple Calling

By SUZY MENKES

NEW YORK — Dancing on top of a London taxicab, singing her heart out, Victoria Beckham reverted to her Spice Girl days in the rock and pop ending to the Summer Olympics.

But the next day, “Posh Spice,” as she was once dubbed, returned to her day job: building the brand Victoria Beckham as a credible and commercial fashion company.

On Sunday, Ms. Beckham is scheduled to show her new collection as a pillar — albeit a very slender one — of New York Fashion Week. And, as if that were not enough for a mother of four and wife of the international soccer star David Beckham, on Tuesday she is to show her fledging Victoria line of more accessibly priced clothes.

Why does New York’s fashion week, which Thursday began the spring/summer 2013 shows with the Fashion’s Night Out event, act as a magnet for international designers who, even if they do not stay, often jump-start their careers here?

Victoria Beckham is one of those many creative companies, which also include Carlos Miele of Brazil and Diesel Black Gold of Italy, that see New York as the ideal show spot.

“For me, I lived in America, although I am British-born and my aesthetic is British,” says Ms. Beckham. “But I admired U.S. brands, and I wanted to follow the U.S. model. It seemed like the right thing to do.”

“In a very humble way, I always had big dreams and ambitions for my brand,” she continues, stating her desire to take the brand “from America to the rest of the world and to see the international press and retailers.”

Compared with those of most show-off celebrity lines, the Beckham trajectory has been impeccable. Working with the Spice Girl supporter Simon Fuller, now head of the XIX entertainment empire, and with her husband, David, Ms. Beckham determined to think big but start small.

While the famous usually introduce their lines with runway razzmatazz, filling the front row with Hollywood friends, the Beckham plan was the opposite. The first collection of just 10 pieces was shown at a series of appointments at the Waldorf Astoria hotel in 2008. A year later, the collection was offered as informal presentations in a gallery. Then came a slow buildup, with shows where the designer herself talked the audience through the collection.

“VB,” as she is known within her fashion company, presented a classic runway show only in September 2011, at the New York Public Library.

Zach Duane, chief executive of the London-based company, talks about “a desire for the launch to be about the product, rather than the spectacle.”

“The decision to launch the brand with a single collection of 10 dresses was based on the fact that the heart of the brand is product that Victoria has worked hard to conceive,” Mr. Duane said. “To simultaneously launch multiple categories as Victoria’s first step into the fashion world would have meant a totally different approach to design — one where Victoria just could not have been involved in every detail of every item within the collection. This wasn’t what she wanted the label to represent.”

Ms. Beckham calls the label’s growth “organic,” saying that “it just happened naturally” — although industry insiders say she works fiendishly to push the brand ahead, hence the speedy development of the younger, less expensive Victoria collection.

As for selecting New York as the location, “there were a number of factors,” Mr. Duane says. “David and Victoria having moved to the U.S. was part of it, as was the sense that, at the time, New York felt very international in terms of fashion.

“Also, by presenting in New York, we showcase the collections to an international audience, whilst building important relationships with U.S. retailers — many of whom at that time didn’t travel to London.”

This idea of building up a British company in the United States is not unique. Matthew Williamson took his colorful, hippie deluxe collection to New York in 2002 — and returned to New York’s fashion week for the next seven years.

Joseph Velosa, the company’s chief executive, notes that other British brands, like Roland Mouret, Preen and Jonathan Saunders, also have taken a bite out of the Big Apple.

For the Matthew Williamson brand, “it was a business decision which at the time made sense because London Fashion Week was not attracting the major editors and buyers that it does today,” says Mr. Velosa. “It certainly helped getting the name out there and showing to an audience that would otherwise not have seen the collections.”

The brand returned to London because of the complex logistic planning — and because British fashion picked up.

Other international brands have trod a similar path. ZZegna, the sportier, more fashion-forward part of the Ermenegildo Zegna group, presented in New York for a few seasons to raise awareness, according to Gildo Zegna, the brand’s chief executive, who has now brought the line back to its home in Milan.

Heidi Middleton, co-designer of the Australian brand Sass & Bide, shows just how peripatetic brand strategy can be.

In the brand’s embryonic stages, Ms. Middleton and Sarah-Jane Clarke chose to present in London although their base was Sydney. After three seasons, they were encouraged by the organizers to show in New York Fashion Week and did so for five years, seeing global and U.S. market growth.

Then in 2008, when U.S. sales softened and Australasian and British sales were escalating, they returned to London, where they now show. At the same time, they are planning a first store in New York, to complement their range of stores and in-store boutiques in Australia.

A Victoria Beckham store is being planned for London, but the brand strategy is to stay in New York — even if it requires the designer to hop between the West and East Coasts and London.

“At the moment, there is no reason to move,” says Ms. Beckham. “I get a great slot; the American industry is kind to me; I feel at home here; I like the atmosphere. I’ve got a good thing going — I don’t see any reason why I would move.”

Perhaps because the fashion week in New York is now one of the longest of the four-week season, designers can find a slot more easily than, for example, in Paris.

But Ms. Beckham has a more down-to-earth point of view.

“What I had in common with American brands is: Yes, I want to be creative — but also a business brand,” she says. “There are goals we had to reach. I’m very ambitious. I want each season to top the season before. This is my passion.

“But you have got to sell dresses at end of the day.”

NY TIMES


Last edited by RNA girl; 08-09-2012 at 06:24 AM.
 
08-09-2012
  42
front row
 
RNA girl's Avatar
 
Join Date: Jun 2009
Gender: femme
Posts: 396


NY TIMES

 
08-09-2012
  43
V.I.P.
 
Versace-Goddess's Avatar
 
Join Date: Jul 2007
Location: Berlin
Gender: femme
Posts: 22,221
Wow, looks very promising so far.

And Vic looks amazing in this glasses. Hope to see more pictures of her in this glasses.

__________________
Beware: Versace-junkie !!!
 
08-09-2012
  44
front row
 
anina's Avatar
 
Join Date: May 2005
Location: Finland
Gender: femme
Posts: 231
Quote:
Originally Posted by RNA girl View Post
could anyone plz ID her watch and model. TIA!

"Rolex Daytona Everose Gold 116505"

source: blog.lussotime.com/celebrities-watches/victoria-beckham-rocking-her-rolex-daytona-rose-gold

__________________
some girls won't dance to the beat of the track

Last edited by Party_Vixen; 08-09-2012 at 08:48 AM. Reason: disabled link in source
 
08-09-2012
  45
front row
 
RNA girl's Avatar
 
Join Date: Jun 2009
Gender: femme
Posts: 396
Quote:
Originally Posted by anina View Post
"Rolex Daytona Everose Gold 116505"
thank you for the ID, anina.

 
Closed Thread
Previous Thread | Next Thread »

Tags
2012, 2014, august, beckham, november, victoria
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off

monitoring_string = "058526dd2635cb6818386bfd373b82a4"


 
All times are GMT -5. The time now is 12:58 AM.
Powered by vBulletin®
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
TheFashionSpot.com is a property of TotallyHer Media, LLC, an Evolve Media LLC company. ©2014 All rights reserved.