American Eagle Evolves: Retailer Unveils Concept For Post-College Crowd

softgrey · 22-10-2005

Published: Thursday, October 20, 2005
Retailers in Search of Sales With Spin-offs
By Arthur Zaczkiewicz

NEW YORK — American Eagle Outfitters' specialty spin-off is the latest in a wave of new concept launches by retailers that want to extend their customer reach and pull market share from department stores and national chains.
...
Some of the recent launches and test concepts include: Jimmy'Z from Aéropostale Inc.; Forth & Towne from Gap Inc.; Ruehl from Abercrombie & Fitch; and Bigelow and Pink, two nameplates from Limited Brands. Polo Ralph Lauren is also testing Rugby.
The obvious goal is to grow market share and sales as well as the bottom line, and, for the publicly traded retailer, to drive up the share price. But financial success doesn't happen overnight. A new specialty retail concept may take at least five years to mature, experts say. Still, it's potentially worth the wait....

excerpt wwd.com

Baizilla · 22-10-2005

"worth the wait"

Avant Garde · 22-10-2005

ugh, more abercrombie/hollister/ae/aero style clones

just what we need

yourbestfriend · 22-10-2005

AE used to be cool..back 5 years when no one in canada was wearing it..but now i hate it

now it has turned into what abercrombie is for america

Fade to Black · 22-10-2005

LOL this sounds like Ruehl part 2...

lola belle · 26-10-2005

Why, oh why oh why oh why must there be more American Eagle?

What have I done to deserve this?

alwaysacitygirl · 29-10-2005

I actually like Rugby.

... and Ruhel.

Granted, I don't like everything in there, but there are a few pieces that stand out to me.

grayeyes043 · 11-04-2006

what's wrong with american eagle?
I mean the company hires people of all races, creed, and color unlike Abercrombie & Fitch.
The clothes are a decent price and they have sizes for most people not just super skinny people unlike Abercrombie & Fitch.
The clothes actually look good....I usually by all my jeans there...comfy and affordable.

J'aime_la_mode · 11-04-2006

Ya, I would take AE over abercrombie any day. I find the clothes at AE are better quality and less tacky than those at abercrombie.

saraab · 11-04-2006

yea, I agree with greyeyes... AE isnt as bad as abercrombie... the sales people are more friendly @ ae and you feel like your being treated with equal respect as with other places they don't really care

jaimediane71 · 16-04-2006

AE also has some great basics. They're underwear, flip flops, and plain tees and tanks are great. Remember, some of us are just poor college students

brian · 16-04-2006

60swildchild · 06-08-2009

I just bought a pair of jeans at AE and am in love with them. I'm very tall and have a hard time finding anything that fits and this pair fits like a second skin.

Trista · 20-08-2009

This is why I would love them to do a post-college line, one with dressier clothes and wear-to-work items but also fun things. As far as the other lines go, Ruehl is in very, very limited markets, and A&F is recording record losses so I don't think there's going to be as much expansion of it or Gilly Hicks. VS Pink has evolved into being a juggernaut brand, not just innerwear but a total lifestyle brand with denim, bedding, suitcases, and more. Because most of the time it is just a part of a VS store (there are very few standalone stores), it's also a good move for VS because it can get the girls hooked in their teenage years, and then when they get bored with Pink they can move onto the other lines. As far as CO Bigelow, it's not a new brand by any stretch of the imagination. I am a former LB employee, and CO Bigelow itself has been around for well over 100 years. Quite a few of the products, yes, they are newer, but it's not a new brand by any stretch of the imagination. It was only in the last few years, I believe, that LB bought them.

As far as a secondary line, Aerie (their lingerie concept) seems to be doing really well. It's just started opening freestanding stores within the last year or two, and it's good for parents who don't necessarily want their kids going into VS.

Desi · 20-08-2009

don't they run that new company Martin + Osa. could that be what this thread was about?

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06-08-2009	13
60swildchild trendsetter Join Date: Oct 2006 Gender: femme Posts: 1,018	I just bought a pair of jeans at AE and am in love with them. I'm very tall and have a hard time finding anything that fits and this pair fits like a second skin. __________________ "The tragedy of old age is not that one is old, but that one is young." - Oscar Wilde http://massdeceptionstudio.com/home

20-08-2009	14
Trista V.I.P. Join Date: Dec 2005 Location: Seattle area Gender: femme Posts: 4,592	This is why I would love them to do a post-college line, one with dressier clothes and wear-to-work items but also fun things. As far as the other lines go, Ruehl is in very, very limited markets, and A&F is recording record losses so I don't think there's going to be as much expansion of it or Gilly Hicks. VS Pink has evolved into being a juggernaut brand, not just innerwear but a total lifestyle brand with denim, bedding, suitcases, and more. Because most of the time it is just a part of a VS store (there are very few standalone stores), it's also a good move for VS because it can get the girls hooked in their teenage years, and then when they get bored with Pink they can move onto the other lines. As far as CO Bigelow, it's not a new brand by any stretch of the imagination. I am a former LB employee, and CO Bigelow itself has been around for well over 100 years. Quite a few of the products, yes, they are newer, but it's not a new brand by any stretch of the imagination. It was only in the last few years, I believe, that LB bought them. As far as a secondary line, Aerie (their lingerie concept) seems to be doing really well. It's just started opening freestanding stores within the last year or two, and it's good for parents who don't necessarily want their kids going into VS. __________________ Kiki's Beauty World Please remember: NO bolding of my name, as it gives me headaches. mandzhievacassi v.d.dburdeud.millerpoly*nasenyana

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22-10-2005	1
softgrey flaunt the imperfection.. Join Date: Jan 2004 Location: downtown... Gender: femme Posts: 50,053	American Eagle Evolves: Retailer Unveils Concept For Post-College Crowd Published: Thursday, October 20, 2005 Retailers in Search of Sales With Spin-offs By Arthur Zaczkiewicz NEW YORK — American Eagle Outfitters' specialty spin-off is the latest in a wave of new concept launches by retailers that want to extend their customer reach and pull market share from department stores and national chains. ... Some of the recent launches and test concepts include: Jimmy'Z from Aéropostale Inc.; Forth & Towne from Gap Inc.; Ruehl from Abercrombie & Fitch; and Bigelow and Pink, two nameplates from Limited Brands. Polo Ralph Lauren is also testing Rugby. The obvious goal is to grow market share and sales as well as the bottom line, and, for the publicly traded retailer, to drive up the share price. But financial success doesn't happen overnight. A new specialty retail concept may take at least five years to mature, experts say. Still, it's potentially worth the wait.... excerpt wwd.com __________________ "It is not money that makes you well dressed: it is understanding." ChristianDior

22-10-2005	2
Baizilla follow the lights Join Date: Sep 2005 Location: Copenhagen Gender: homme Posts: 2,958	"worth the wait"

22-10-2005	3
Avant Garde trendsetter Join Date: Sep 2005 Gender: femme Posts: 1,453	ugh, more abercrombie/hollister/ae/aero style clones just what we need

22-10-2005	4
yourbestfriend princely Join Date: Jul 2004 Gender: homme Posts: 13,403	AE used to be cool..back 5 years when no one in canada was wearing it..but now i hate it now it has turned into what abercrombie is for america

22-10-2005	5
Fade to Black fashion icon Join Date: Oct 2004 Location: Hong Kong Gender: homme Posts: 3,340	LOL this sounds like Ruehl part 2...

26-10-2005	6
lola belle lovely but empty Join Date: Aug 2005 Location: Toronto Gender: femme Posts: 503	Why, oh why oh why oh why must there be more American Eagle? What have I done to deserve this?

29-10-2005	7
alwaysacitygirl rising star Join Date: Oct 2005 Location: new york city Gender: femme Posts: 192	I actually like Rugby. ... and Ruhel. Granted, I don't like everything in there, but there are a few pieces that stand out to me.

11-04-2006	8
grayeyes043 front row Join Date: Apr 2006 Location: Farmington Hills, MI Gender: femme Posts: 343	what's wrong with american eagle? I mean the company hires people of all races, creed, and color unlike Abercrombie & Fitch. The clothes are a decent price and they have sizes for most people not just super skinny people unlike Abercrombie & Fitch. The clothes actually look good....I usually by all my jeans there...comfy and affordable.

11-04-2006	9
J'aime_la_mode backstage pass Join Date: Aug 2005 Location: Looking out of an Airplane Window... Gender: femme Posts: 779	Ya, I would take AE over abercrombie any day. I find the clothes at AE are better quality and less tacky than those at abercrombie. __________________

11-04-2006	10
saraab scenester Join Date: Feb 2006 Gender: femme Posts: 58	yea, I agree with greyeyes... AE isnt as bad as abercrombie... the sales people are more friendly @ ae and you feel like your being treated with equal respect as with other places they don't really care

16-04-2006	11
jaimediane71 backstage pass Join Date: Nov 2005 Location: Nebraska Gender: femme Posts: 909	AE also has some great basics. They're underwear, flip flops, and plain tees and tanks are great. Remember, some of us are just poor college students

16-04-2006	12
brian V.I.P. Join Date: Jan 2004 Gender: homme Posts: 14,048

20-08-2009	15
Desi Once King Join Date: Jul 2009 Location: Baltimore Gender: homme Posts: 534	don't they run that new company Martin + Osa. could that be what this thread was about?