Yep. I definitely look at how well the garment holds up in comparison to the price when judging if something is "overpriced". COS is certainly not cheap, but the clothes last really well so I don't think it's overpriced or even expensive.
^I don't think BR is as conservative as you suggest, but I wasn't saying that they were of similar style. Just concept. And I do think some of their clientele overlaps. With regards to style, I do think COS is more "edgy"? Not sure that's the right word but whatever. Posted via Mobile Device
^I dunno. 200 DKK isn't so bad if it last. A normal tee in H&M cost between 79-129 DKK but depending on your luck, the tee will lose it shape/get twisted seams/fade in colour/shrink etc. after a couple of wears.