Wow, can't say I agree with that. I've only had two pairs of H&M jeans in my life, both I've only worn and washed a few times. They start sagging really bad around the butt and waist after wearing them for an hour and I think the denim is kind of itchy. I'm definitely not a fan, I'll stick to more "expensive" denim brands like Current/Elliott (you can get them for the same prize as H&M's in sales anyway).
I agree with you. I think they're uncomfortable and sag. They fit way too low. I'm a big fan of mid-rise and all they have is low rise. I have 2 pairs, one grey one which is OK but the material is a bit uncomfortable and they're low waist. Another is their &NOW denim, a pair that doesn't have pockets in the back and they're like leggings. They are low waist too. I don't wear them often at all.
H&M's first ever shop within a shop opens here in London a week on Thursday, in Selfridges. It's going to be 'curated' by special guests, selecting the pieces to go into the concession from the entire range, as well as exclusive pieces being solely available within Selfridges.
is opening new stores this week in Germany, Greece, Poland, Sweden, Turkey and USA. We are also coming to Jordan, Morocco and Singapore in autumn, and we are launching shop online in the US in the beginning of 2012. Find out more on http://www.hm.com/ or download the H&M Apps for further details!
Leigh Lezark is the first to curate the Selfridges H&M..
Leigh Lezark is next up on the H&M collaboration front. The Misshapes DJ and model will work with the Swedish high street brand to launch its first ever shop-in-shop in London's Selfridges department store on August 25 at 9.30am. She will also guest-curate an exclusive selection of the latest key fashion collections and accessories.
"I love shopping at H&M and I always make sure to visit Selfridges when I am in London. I've worked with H&M on many occasions and when they approached me to curate a collection especially for their new, first ever, shop-in-shop, I was delighted. My philosophy on both beauty and fashion is to be yourself and find your own style, so for me the new edited down H&M at Selfridges is an ideal shopping destination," says Lezark. "The curated pieces are, I feel, modern classics everyone should have in their wardrobe - and I have tried to throw in some colour too!"
I don't really think it's pointless personally, I suppose it's an idea that's been done many times within the luxury sector, with stores like Collette. I think it could be quite cool.
I'm guessing they'll also be selecting/styling looks that will be used too on the mannequins or windows. It makes sense too as the H&M within Selfridges isn't huge, so it could never possibly stock a whole department apart from Trend perhaps, so this will give it at least some cohesion.
Weirdly placed within the stores though, next to Karen Millen and across from All Saints, whilst I'm sure they're very happy with it I can't imagine the other brands are. H&M is much below their own price points.