Nordstrom Coming to New York with new Concept - the Fashion Spot
How to Join
the Fashion Spot / the Finishing Touches / Shop Till You Drop
FAQ Calendar Search Today's Posts Mark Forums Read Rules Links Mobile How to Join
Thread Tools Display Modes
5 Days Ago
BetteT's Avatar
Join Date: Jan 2003
Location: Palm Springs
Gender: femme
Posts: 22,469
Nordstrom Coming to New York with new Concept
As other brick and mortar stores loose to on line sales, Nordstrom is trying to meet the challenge head on.

Sounds exciting and I love the idea of making on-line returns easy, the “Reserve & Try In Store” dressing rooms ... and even the store wide liquor license. At least they are working with the new demographics and the virtual shopping experience.

I hope it does well.

Excerpts from

As the internet turns fashion retail upside down, Nordstrom is going big on brick-and-mortar stores in New York City. Will the century-old family-run company succeed?


Forged in the Pacific Northwest, Nordstrom now operates 366 stores in 40 states, including 122 full-line stores, 232 Nordstrom Rack stores and seven Trunk Club “clubhouses.” But it has never before had a marquee store in New York City. The company’s decision to build in Manhattan’s saturated retail market presents a concerted risk. New Yorkers are inundated with apparel options, including a new Neiman Marcus that is rising in the Hudson Yards, so success will require stealing market share in an environment of fierce competition. Male shoppers are particularly sought after as one of the fastest-growing segments in apparel.

Nordstrom has been building its arsenal with an enviable client base. With an average age of 43, Nordstrom shoppers are a decade or so younger than the norm for U.S. department stores. Nearly 40 percent are the heavily pursued age group under 45 years old. And among Americans with household incomes of $300,000 or more, 62 percent shop at Nordstrom, the company says. Armed with those demographics, Nordstrom is hoping to storm the city with its 47,000-square-foot, three-floor men’s store this April, followed by a 320,000-square-foot women’s store across the street in 2019.


At the men’s store, windows will open directly onto the sales floor, which will be bathed by day in natural light, in a dramatic departure from the traditional elaborate displays. Instead of siloing high fashion away in upper-floor shop-in-shops, Nordstrom will eschew hard partitions, using see-through floor-to-ceiling lengths of industrial chain mail to separate brands. Plans for a storewide liquor license will enable shoppers to roam with a tumbler of single malt from a second-floor bar called Clubhouse. VIP dressing rooms will be available for those who wish to linger, while those in a rush can order goods online through a concept called “Reserve & Try In Store” and find them waiting in a dressing room located conveniently near an exit.


he New York stores are the linchpin in a strategy that Nordstrom has been testing in Seattle, Vancouver and Los Angeles. In 2017, 26 percent of Nordstrom sales were online—a number the company expects to increase to 50 percent in just a few years. What’s more, Nordstrom’s single biggest online sales area in the U.S. and Canada is New York
Read more here:

** It's All in the Details! **
  Reply With Quote
Previous Thread | Next Thread »

coming, concept, nordstrom, york
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off

monitoring_string = "058526dd2635cb6818386bfd373b82a4"

All times are GMT -5. The time now is 02:11 AM.
Powered by vBulletin®
Copyright ©2000 - 2018, Jelsoft Enterprises Ltd. is a property of TotallyHer Media, LLC, an Evolve Media LLC company. ©2018 All rights reserved.