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01-07-2011
  16
Ère de ℳodernité
 
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Looks straight out of H&M

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01-07-2011
  17
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Behind-the-scenes: http://bcove.me/pv7q9n64

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01-07-2011
  18
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I ordered the one with the sentence. It's the only one that isn't completely plain.

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01-07-2011
  19
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I suppose this is a preview of what's to come in the next collections?

stylemint website

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04-07-2011
  20
front row
 
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wow, another project.. surely conquering the world

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03-09-2011
  21
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McClaire's Avatar
 
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Has anyone signed up? I have a JewelMint account and I guess they link them together. I kind of like the concept although I'm not thrilled with the price tag.

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03-09-2011
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im really interested where theyre going to take stylemint. I feel like theyre trying to carve a new niche again with the online world.

Not quite sure where to put my finger.

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06-09-2011
  23
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So much hype over t-shirts? Are you kidding me? Lets see, you can wear it with a skirt or pants. Okay....!

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Last edited by Aoedele; 06-09-2011 at 09:39 AM.
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06-09-2011
  24
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I'm not exactly clear on who the target StyleMint customer is, but I know that I am not at all attracted to these designs. None of the cuts skew as particularly sophisticated or wearable outside of a very casual range of looks. I'm much more a fan of the tees they created for The Row. I understand that these are two totally different price points, but there already seems to be a full market of super-casual tees, and brands like Splendid (IMO) are doing a better job in terms of design. I know there is the added appeal of the Olsens' attachment to the label and the members-only/monthly concept of the site, but I would much rather prefer an affordable alternative to the chic cuts of The Row. Now that is a void that definitely needs filling. (And don't even mention T by Alexander Wang, because those shirts are terribly made...)

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Last edited by rochasfille; 06-09-2011 at 11:22 AM.
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06-09-2011
  25
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taylorkristiina's Avatar
 
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^ Idk, at first I didn't care for the t's (especially the ones with the wording) but I have found some I would actually purchase. I think I am gonna go for the year free of shirts though haha Oh and I totally agree about T by A. Wang, I have 2 tops and I never wear them... horribly made and the fabric sucks - starting piling after a couple wears.

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06-09-2011
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i think ive got it figured out.

their target are teenagers who spend a lot of time on the internet. just like opening the tween market the goal is to get the same effect using the growing industry of online shopping.

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08-09-2011
  27
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taylorkristiina's Avatar
 
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^ It's possible. I don't think it's just for teens, I've seen older people wearing them. I like some of the shirts cause they are so versatile, but at the same time kind of boring. I guess I am just indifferent to them. It's not enough for me to want to spend $30 - as cheap as that is.

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09-09-2011
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I find it hard to believe that their target would be teens.

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09-09-2011
  29
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^I don't know, the whole thing felt pretty teen-y to me. The website, the videos, the FB pages,

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12-09-2011
  30
flaunt the imperfection..
 
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all i can say is that they need some serious help with the styling on that site...
...

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