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Iowa Girl Loves Fashion
Erin's Avatar
Join Date: Jul 2002
Location: Omaha, NE
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Target to open fashion stores in Manhattan
Target to open fashion stores in Manhattan

With designers like Isaac Mizrahi, Target (NYSE: TGT) has done the unthinkable: establish itself as a big box discounter that's also a place you can shop for clothing without feeling ashamed. Now the company is taking it to the next level with plans to open four "Bullseye Bodega" stores in Manhattan on September 12th, timed to coincide with the end of fashion week.

While a few boutique stores certainly won't add materially to the company's sales, that's not reall the point: for a cost that's tiny for a company of Target's size, the company is generating priceless publicity, and strengthening its brand as a leading clothier for the fasionable but budget-conscious. The fact that The New York Times did a story on the new stores speaks to the value of the plan.

Target's stock has taken a beating of late, as its increasingly upscale product mix hasn't fared as well in the current environment as Wal-MartWMT). But when the economic tide turns -- as it always does -- Target should be well-poised to capitalize.

Super-investor William Ackman has a considerable paper-loss on his huge investment in Target, but he recently prepared funds to buy more. Investors may do quite well following him. (NYSE:

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girl who fell to earth
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Join Date: Apr 2005
Location: Boston
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i wonder how well these "bullseye bodegas" will do....

i would think that other than around the time of the initial releases of the go international collections that they wouldn't get a whole lot of traffic..

we shall see..

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rising star
Join Date: Sep 2008
Location: US
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I would think that in these days of economic hardship - yes, I am being terribly kind - we will all be flooding to Target, because, let's face, things aren't going to get easier any time soon.

I wonder if they will carry my skincare line, Sisley?!

Last edited by Muse_Views; 16-09-2008 at 04:47 PM.
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front row
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Join Date: Sep 2008
Location: Texas
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"Luxury must be comfortable, otherwise it is not luxury" - Coco Chanel
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fashion elite
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Join Date: Jun 2005
Location: NYC
Gender: femme
Posts: 2,517
I actually saw one on 57th and 6th. They were just opening, but I was too busy rushing from the Chanel store to really take a look...

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