The brand's new initiative, Dress Me Up, will allow shoppers to hire dresses owned by stars Alison Goldfrapp, America Ferrera, Dita Von Teese, Donna Air, Erin O'Connor, Freida Pinto, Jasmin Guiness, Jourdan Dunn, Julia Restoin-Roitfeld, Kate Moss, Katie Grand, Kimberly Stewart, Little Boots, Naomi Campbell, Nicola Roberts, Olivia Palermo, Peaches Geldof, Scarlett Johansson, Sophie Dahl and Whitney Port - as well as designers Christopher Kane, Clements Ribeiro, Danielle Scutt, Emma Cook, Jonathan Saunders, Marios Schwab, Meadham Kirchhoff, Richard Nicoll and Zandra Rhodes - for one day only.
The dresses will then be auctioned, giving you the chance to own your favourite dress forever with all proceeds from hire fee and the auction going to Topshop's chosen charities Age Concern and Help the Aged.
Preview:
#1 Christopher Kane's own design dress. / #2 Dita Von Teese's midnight blue Jayson Brundson dress.
sounds like a good idea, but they need to have more dresses available! and what's stopping people from spoiling the dresses/ not returning on time (besides penalty fees?)...
but anyway, i love the kane resort collection dress!
i wish alison donated that witchy dress she wore when they performed at shepherd's bush in 2001. or some of her preen and marjan pejoski pieces she wore during the black cherry tour.
What happened with Olivia Palermo's dress? It isn't on the web . She was one of the celebrities that most intrigued/excited me...
The Burberry SS10 of Freida Pinto is pure love.