Alaia Parfum - the Fashion Spot
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Join Date: Feb 2009
Location: England
Gender: homme
Posts: 10,589
Alaia Parfum
The first fragrance from the house in license with Beauty Prestige International.


Beauté Prestige International and Azzedine Alaïa are pleased to announce the signature of a License Agreement for the creation, manufacturing and worldwide distribution of perfumes and cosmetics under the Azzedine Alaïa brand.
Deeply held values drive both Houses: a shared vision of luxury, style, elegance and excellence, as well as a desire to build lasting brands.
Rémy Gomez, CEO of Beauté Prestige International: “We are delighted and honored that Mr. Alaïa, one of French Couture’s masters, has entrusted BPI with the task of creating his first perfume. What a wonderful challenge for BPI: to translate Alaïa’s world, which has radiated for 30 years, into perfume! His designs are a celebration of the Women figure.
He is a sculptor, a virtuoso of the cut; his dresses are a “second skin” which possess an almost supernatural power to sublime the wearer.”
Azzedine Alaïa: “Beauté Prestige International corresponds perfectly to the spirit of the Alaïa house. I am delighted to work with them in launching this new project. I have total confidence in Beauté Prestige International to accompany me in creating a perfume that interprets my work and my world.”

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Join Date: Sep 2007
Gender: femme
Posts: 1,334
I loved this fragrance, I automatically bought 2 bottles because of how beautiful the scent was. I am terrible at describing perfumes but I can definitely say its a strong & rich fragrance. Just gorgeous, highly recommend trying it out.

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