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Andrea.RL's Avatar
Join Date: Aug 2008
Location: Paris
Gender: femme
Posts: 2,218
"Beauty junkies and Into The Gloss fans rejoice. Following a series of teaser photos on Instagram, the team behind famed beauty blog Into The Gloss launched makeup line Glossier today. CEO Emily Weiss notes that over the past four years, she saw a need for a beauty brand that engaged with its consumers beyond mass marketing. Weiss credits Into The Gloss content-rich environment, which provides an ongoing conversation with customers on a daily basis, with uncovering this gap in the marketplace. Glossiers first collection, Phase 1, is focused on skincare as well as makeup and includes the brands Soothing Face Mist, Priming Moisturizer, Perfecting Skin Tint and Balm Dotcom, which were made to work together to perfect skin. The products in this first collection range from $12 to $26 or can be purchased as a set for $80 on"


Has anyone heard of Emily Weiss', the into the gloss writer, new cosmetic line? Has anyone tried it yet?

It's caught my eye, because obviously it does with it's nice packaging, marketing, buzz, fresh pics etc. But I'm wondering what it's really worth in the end..

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Alyssa-K's Avatar
Join Date: Jan 2009
Location: French living in London
Gender: femme
Posts: 698
Haven't tried it yet but I have followed the whole marketing process through the social networks (Instagram mainly). It sounds interesting, and I love Into The Gloss' approach to beauty with their articles and video tutorials, so I'd be interested to have some review too. My skin is quite sensitive these days though and needing some real pharmaceutical products so don't think I'll try it soon.

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Andrea.RL's Avatar
Join Date: Aug 2008
Location: Paris
Gender: femme
Posts: 2,218
I just gave a real look to the into the gloss website and I'm hooked
I've only seen people post the products they received but nothing about how the products are. :-/ My skin is pretty annoying, I just want to find something easy to give my skin a fresh look and this seems like what I'm looking for.. But since I can't see or test it irl ... (mainly because they don't have a shop, but because I'm in Paris too..)
Plus I went through the FAQ section, they don't test on animals (which makes me happy )

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Join Date: Nov 2014
Location: Portland
Gender: femme
Posts: 1
I have the priming moisturizer and I really like it, I have dry and kind of sensitive skin and I haven't had any problems with it irritating my skin at all. I wish it had SPF though.

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Join Date: Jan 2005
Location: LA
Gender: femme
Posts: 12
I haven't tried Glossier but I Emily Weiss and Annie Kreighbaum.

like everyone said, their marketing for it is pretty amazing and I love the idea behind it. the only thing holding me back from trying is that I'm way into my own makeup rut and need to read more reviews/experiences before trying anything new. Makeupalley is a godsend for that.

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badlands's Avatar
Join Date: Nov 2009
Gender: femme
Posts: 242
I'm very interested in Glossier too. Would be keen to try the skin tint and balm. I think their marketing and branding is genius!

Glow Like A Mofo - health and beauty, with a twist
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Power to the 99%
fashionista-ta's Avatar
Join Date: Jul 2005
Location: Hardly ever at Barney's
Gender: femme
Posts: 14,336
Originally Posted by ohghosts View Post
I have the priming moisturizer and I really like it, I have dry and kind of sensitive skin and I haven't had any problems with it irritating my skin at all. I wish it had SPF though.
I was just reading she's working on a 'truly light' sunscreen. Hope she's also working on one that smells good

At this point, I am brand loyal to what I use that works ... but certain items (like mascara and eye cream) I'm still looking for the Holy Grail.

There's a need for more individuality today, and my job is to cater to women, not dictate to them.
--Alber Elbaz

Last edited by fashionista-ta; 08-01-2015 at 05:22 PM.
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Join Date: Jul 2007
Gender: femme
Posts: 50
I really hope Glossier offers international shipping soon - fell in love with the cute packaging and really want to try the products!

Does Glossier know if they have a parent company (or a company linked to them) or it's independent? Would like to see if they are cruelty-free...

Check out, my "French beauty" inspired blog for makeup & beauty tips.
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lakomka's Avatar
Join Date: May 2005
Location: Russia
Gender: femme
Posts: 8,844
I've got Glossier phase 1 set and I really like tinted moisturizer - fresh, light and easy and priming moisturizer. Masks are good as well.
But I may be based. Emily is such a great role model. I think I would buy anything from her!

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1 Week Ago
rising star
Ganybelle's Avatar
Join Date: Jan 2010
Gender: femme
Posts: 103
I just ordered the Mega Greens Galaxy Pack. My skin seems to hate products but I hope this will be ok - it looks effective yet gentle.

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