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22-08-2008
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lucy92's Avatar
 
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jemma's mainline makeup is sold at nieman marcus. i just checked their website for the prices of her mainline stuff....

a palatte there costs 68-75$ (a palate for the target line costs $35 or less)
an emery board costs 8$.
eye shadow costs 25$.
mascara $28.50
lip gloss 22$
lip and cheek tint $37.50 (looks like benefit's benetint)
eyeliner 24$

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22-08-2008
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jewelboxdreams.com
looks like a brow kit here
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22-08-2008
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Quote:
Originally Posted by softgrey View Post
i only know jemma kidd (because she was a model) and was shocked to see her doing a make up line when i was in london last year...

who are these other brands?
are good?
I didn't know Jemma Kidd herself ever modeled, although I know her sister, Jodie, is fairly well-known (and was quite in-demand during the 'grunge' era )... In fact, I didn't know anything about her before noticing an article about her Target line... It looks good, with some very appealing colors. Target has really improved their image--I remember when the stores where a little junky; now all the annoying upper-middle-class soccer moms on the fringe of this town won't shop anywhere else for reasons of pride.

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22-08-2008
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Sebastiana's Avatar
 
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I believe Jemma started out as a model (I'm 5'8" and she towered over me). Then she decided she liked the behind-the-scenes side better. She trained with Mary Greenwell.

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22-08-2008
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lucy92's Avatar
 
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in the new issue of allure there is an advertising supplement that features all three makeup artists and shows various looks.

according to another beauty forum, all three lines have been spotted already at some targets (sadly not in mine)

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23-08-2008
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Target debuts makeup lines: Napoleon Perdis, Petra Strand, Jemma Kidd

How do the retailer's premium brands stack up against the makeup artists' original, and costlier, versions? We put them to the test
By Erin Weinger, Los Angeles Times Staff Writer
August 24, 2008

TARGET, which has won fans with its designer fashion collaborations, is putting a new face on the pair-up concept. Starting today, three premium beauty lines by celebrity makeup artists Napoleon Perdis, Petra Strand and Jemma Kidd are hitting the superstore's shelves.

It's an expanded beauty foray for the retailer, which partnered with Sonia Kashuk in 1999. Like Kashuk, Target's newest cosmetic cohorts have lofty pedigrees. Perdis, whose clients include model Skye Nellor, is the official makeup of this year's Emmy Awards. Strand has created a cult-like following for Pixi, a line that counts Kylie Minogue as a fan. And ex-model Kidd creates looks for Allegra Hicks and Philip Treacy's shows.



At first glance, the new celeb lines seem like an expansion of the concept behind Target's Go International collections, which bring to the masses affordable fashion, with lines by runway names such as Proenza Schouler and Jovovich-Hawk. But the retailer's latest attempt at luxury has a glaring difference: price. Instead of being discounted offshoots, many of the new products are priced on par with top-of-the-line counterparts sold at Neiman Marcus and similar stores. A plumping lip gloss in Kidd's Target line is a mere $3 less than a comparable plumper in her high-end collection. There are savings to be had, though. Pixi's Target Eye Bright Kit appears to be identical to Strand's higher-priced line -- and it costs $8 less.

How do the newcomers perform? We put a couple of them to the test, comparing them with the pricier originals.





Foundation


Napoleon Perdis' signature product, his Minimal Makeup SPF 10, is oil-free and sheer and can be layered for more color. Soft, satiny and light, it gave skin a porcelain-smooth finish. It's pricey at $40 for 1 fluid ounce, but it stayed put from morning to midday, taming an oily complexion.

The Target equivalent, NP Set Memory Foundation, is considerably cheaper, $30 for 1.76 fluid ounces. The back of the bottle calls this liquid a tinted moisturizer, and it's runnier than its upper-crust cousin, but it had remarkably good coverage -- and lasted two hours longer than a comparably priced foundation before needing a touch-up.

Bottom line: The Target product was good, but not great. And in a plastic squeeze tube, it didn't feel as though it should cost $30. Perdis' prestige foundation feels more luxurious and has built-in sun protection, but it would cost nearly $70 to buy the same amount found in his Target tube. When we win the lottery, we'll stock up. Until then, Target it is.



Mascara

Jemma Kidd Makeup School Semi-Permanent Lash Tint is the best-known product in Kidd's signature lineup. With a contoured brush that catches tiny, hard-to-reach hairs at the corners of the eyes, it performs like an actual lash tinting treatment. Though the $28.50 tube doesn't go for va-va-voom effects, two coats produce a natural finish that lasts 24 hours with no clumping.

Weighing in at $17 is JK Jemma Kidd Ultra Plush Volumizing Mascara, the Target line, which promises pumped-up, lengthened, supermodel lashes. It does thicken, but boy does it clump. We were left with severe, spiked lashes that stuck together. This mascara is not waterproof, but it stayed put through a sweaty, 85-degree day.

Bottom line: Kidd's signature product wins for its natural, lasting results. Her lower-priced Target volumizer did make our lashes big and bold, but a tube of Target's other drugstore brands will do the same thing -- sans clumps -- for about $10 less.


Last edited by lucy92; 23-08-2008 at 06:49 PM.
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25-08-2008
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Thanks for the report, Lucy. Sounds like a dud.

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27-08-2008
  23
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I want to go check these out in person this weekend, I'm interested to see how pigmented they are.

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03-09-2008
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lucy92's Avatar
 
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this is what the displays are going to look like (glamour.com)
this is a pic of the pixi display...
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04-09-2008
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here is a pricelist from target's press section

The JK Jemma Kidd collection offers over 80 products of color products and tools:
  • Pro-Finish Moisture Tint SPF 15 ($28.00)
  • Mannequin Skin Complexion Enhancer ($24.00)
  • Front Cover – Touchup Concealer ($17.00)
  • Show Glow Bronzing Powder ($21.00)
  • On Set Mattifying Powder ($21.00)
  • Chic Cheeks Powder Blush ($21.00)
  • Stain, Flush, Blush Concentrate ($17.00)
  • Spotlight Intense Highlight Crème ($18.00)
  • Air Kiss Shine Lipgloss ($16.00)
  • Maxi Kiss Plumping Lipgloss ($17.00)
  • Lip ID Colour Adapt Gloss ($20.00)
  • Classic Couture Lip Colour ($16.00)
  • Sheer Vanity Gloss & Glaze ($18.00)
  • I-Style Pro Duo ($20.00)
  • I-Design Eye Colour ($18.00)
  • Hi-Design Eye Colour ($18.00)
  • I-Radiance Crème Colour ($18.00)
  • I-Conic Eyes Pencil Liner ($14.00)
  • I-Tech Liquid Liner ($18.00)
  • Tailored Eyes Defining Mascara ($17.00)
  • Ultra Plush Volumising Mascara ($17.00)
  • Show Stopper – Year Round Body Glow ($28.00)
  • JK Fashion Palette ($36.00)
  • JK Design Essential Pro Tools ($35.00)
  • JK Beauty Bag ($20.00)
JK Jemma Kidd is available starting September 2008 at Target Stores and Target.com with prices ranging from $14.00-$36.00

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04-09-2008
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I just bought the liquid eyeliner in "covert" which is a fantastic electric blue colour - I'm absolutely in love with it!! It looks so cool!

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06-09-2008
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i bought the color adapt lipgloss from the jemma kidd line -- it was way pricier than what i'd usually pay for a gloss, esp. from target. on the other hand, though, it really does change colors to adapt to your skin and it turned a pretty lovely shade on me (and then a totally different but still lovely shade on my friend.) it's a nice consistency and texture, not too sticky, and lasts a long time. is it worth $20? i don't know, but on the other hand it's a lot of fun!

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07-09-2008
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It's going to be a miss, I say. This is way out of Target, even Tarjay's demographic....

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12-09-2008
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lucy92's Avatar
 
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Lip ID Colour Adapt Gloss is fantastic. it made my lips a pleasant fuschia color. nothing too loud at all. and it lasts for HOURS. hours longer than anything else long-lasting ive ever tried!

its quite a neat invention!!

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21-12-2008
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interview with napoleon from the minneapolis star. (i had no idea he was straight...)


Q
How did you get the name Napoleon?

A I'm a Greek Australian. I'm the first son and therefore I take my grandfather's name. Now my father wants to charge me royalties. It kind of works! People don't forget you.

Q What's your philosophy toward makeup?
A With Napoleon Perdis, the prestige line, it's like the red carpet. It's a customized, professional line. I have three belief systems. You do mascara first because that forms a map for the face and the eyes. You do primer -- not to prime is a crime because that allows you to reactivate skin and foundation so it lasts longer and it's smoother. Do lip liner last because you can hold the lip intact longer. The NP Set line (for Target) is the after-party. It's easy, breezy and it's destination-oriented.

Q How did you get started?
A Women in Australia want this natural freshness with this touch of European glamour. We have such a fresh image: Nicole Kidman, Hugh Jackman, Isla Fisher, and Melissa George, who is on "Grey's Anatomy" now. I go into heartland America, I find that American women need that oasis of love more than their European counterparts.

Q Is your Target line on shelves indefinitely?
A Yes, we have at least a three-year contract. Target's really respectful. They appreciate design; they appreciate creativity. With my photo, (which I love!) and my philosophy and my ability to preach beauty as I see it, I'm honored and humbled.

Q How did you come up with the Minneapolis shade of lipstick?
A After three trips to Minneapolis, I realized women in Minneapolis love a soft pink, no matter what age. They've all got this natural lip going so here it is -- the perfect pink.

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