I think that one thing has to be said, and itīs that most makeup posted that is from fashion shows, so it is to be seen on the catwalk as part of a whole, and not alone.
When pics are taken at fashion shows and when the makeup was created to be seen at the show, the pics seen should not be analysed as a beauty/fashion photography session, neither to be seen alone, and if it is, it should be treated as so, so bring on the photoshop!
You canīt expect to see beautiful pictures or fantastic faces when it comes to these pictures, and most models look awful, because perfection is for photography, not for real life in motion.
Yesterday is history. Tomorrow is a mystery. Today is a gift. That's why it is called the present.
^ that look really depends on one's natural features
while it probably looks bad on fair haired models, it looked really good on some models such as emina cumunlaj who has naturally really dark and long eye lashes and features.