I use it mostly on my lips but sometimes before going out at night I'll put a little over my cheeks where I've already applied blush to give my cheeks a bit of a glow. Not too much though or it's too sticky/gross.
I just bought this:
it's perfect on the lips all day and I put a lot on at night before sleeping and wake up with uber soft lips. I also put a teeny tiny bit on my eyebrows/lashes when I dont have time to use eyeliner. AND it helps take away the itch from mosquito bites!! i'm used to much in the last month lol.