Jimmy Choo H&M Collaboration

[leyla m.]

it better NOT be faux leather

[silk_chemise]

Originally Posted by La bordélique

cisionwire.com


Please do not quote images

Margareta van den Bosch and Tamara Mellon

Shoes from the collection

Tamara Mellon, model wearing Jimmy Choo for H&M and Margareta van den Bosch

It's so strange to see them do exact copies of this years shoes. The middle pic is of shoes identical to this fall, i just saw the black pair in saks on sale.

2ndly, November 14th is a saturday, ARE THEY CRAZY! i mean, srsly, are they f'g insane? I may skip it, if not just to save myself a trip to the ER.

3rdly, to those wondering if their store will have them, they are in the exact amount of stores that Roberto Cavalli was, so if you didn't get RC, 99% chance you won't get JC, and vice versa.

[Trista]

Originally Posted by leyla m.

it better NOT be faux leather

It had better BE faux leather, so that I can wear them. The styles are definitely looking interesting, but I'm in Seattle so we're probably not going to get them.

[Aquamarina]

i don't like Jimmy Choo shoes and I don't like shoes cheap shoes.

[Marvystone]

Luxury footwear and accessories Jimmy Choo brand will create a range for H&M this autumn - the Swedish fashion chain’s first designer accessories collaboration.

The Jimmy Choo for H&M collection will hit around 200 stores on November 14.

“It’s a joy to be able to offer top end designer shoes and bags of excellent quality to our customers.”
Margareta van den Bosch, creative advisor, H&M

It will include Jimmy Choo’s first clothing collection as well as a range of footwear and accessories. It will also include men’s bags, footwear and accessories.
Tamara Mellon, founder and president of Jimmy Choo said: ” We are privileged to be among the fashion greats who have been affiliated with H&M so far, and to be designing a collection appealing to fashion savvy, street smart women, and to be including some great pieces for men too. Jimmy Choo will bring to H&M a sophisticated, fashion forward, accessible and glamorous collection - the perfect party pieces to buy now and then wear out at night.”
Margareta van den Bosch, creative advisor for H&M added: “We adore Jimmy Choo’s shoes and bags. They are glamorous and sexy, and they add instant style to the simplest of outfits. I like the way we have worked with clothes to accessorise the shoes and bags rather than the other way round. This collaboration is particularly exciting because it’s our first shoe designer collection. It’s a joy to be able to offer top end designer shoes and bags of excellent quality to our customers.”
Jimmy Choo launched in 1996 and has since become one of the most famous luxury footwear brands in the world.

drapersonline

[Lena]

saw those already,
they'll make jimmy choo fans (not a fan myself) fall instantly in love

[Aishlinn]

Can't wait to see those irl in the stores. They look great.

[Echoes]

Sunday, June 28, 2009

Jimmy Choo to make shoes affordable for everyone
Robin Givhan / Washington Post

The announcement that luxury shoemaker Jimmy Choo is creating a limited-edition collection for the bargain merchant H&M makes one wonder whether the high-end fashion market will survive the economic crisis.

If the luxury market does survive, it certainly won't be as dazzling. Bargain designer shoes will sever the connection between product and fantasy.

Jimmy Choo shoes rose to prominence thanks to an abundance of red-carpet appearances on the feet of starlets. Choos accessorized the lemongrass-colored ensemble first lady Michelle Obama wore on Inauguration Day. And a significant percentage of the brand's notoriety results from shows such as "Sex and the City" and "Gossip Girl," which have made mid-priced shoppers as well as bargain-hunters more attuned to designer brands.

It makes sense that H&M -- which, along with Target, has led the way in bringing a designer point of view to modest price points -- would want to take advantage of the name recognition of this luxury shoe brand. In addition to footwear, the Jimmy Choo for H&M collection will include ready-to-wear, as well as men's shoes and accessories. It will be sold in about 250 stores worldwide beginning Nov. 14.

Shoes have always been fashion's great equalizer. A woman is never too fat or too old, too short or too thin to indulge in this singular luxury. She may not wear the highest heel or the thickest platform, but she can always take part in the fantasy.

Designer ready-to-wear, by contrast, has always been an exclusive club. Simply because a woman has a hefty bank account does not mean she can wear Balenciaga. She must be blessed with legs like a gazelle. The majority of designer ready-to-wear also maxes out at a size 10 or 12.

But a woman who finds herself relegated to a plus-size dress shop can find her shoe size in even the snootiest fashion boutique. Shoes allow a woman to participate in all the status-chasing and snobbery that fashion has to offer.

Women have been known to coo over Jimmy Choo shoes because of their fanciful designs and their sex appeal. Their exorbitant prices -- a basic pump costs about $550 -- has only added to their allure. For less than a thousand dollars, a woman can get a name-dropping label, a trendy silhouette, price-point exclusiveness and the aura of celebrity endorsements.

Shoes and other accessories have always been great moneymakers for designers. Rarely do they pay their bills with the revenue from fancy cocktail dresses and bejeweled jackets. It's accessories that push them into the black.

But there's something about cheap Jimmy Choo shoes that doesn't feel right. True, the democratization of good design has been nothing but positive. As designers dabble in the mass market, it has heightened their brand awareness, added to their customer base and made for a more aesthetically pleasing populace. There is no longer any excuse for anyone to be afflicted with bad design.

But unlike ready-to-wear, women's shoes have been sold on a centuries-old mythology that makes the discovery that Jimmy Choo can produce a desirable pair of shoes for less than $50 as jarring as when Dorothy pulled back the curtain on the Wizard.

There's no other item in a woman's wardrobe that is as fetishized as a pair of expensive designer shoes. No one pretends that a three-inch heel is ever going to be comfortable, but the conventional wisdom has been that an expensive pair of stilettos is going to be more comfortable than cheap ones because all that high-priced engineering is going to make the heel more stable, thus making walking without tipping over less of a challenge.

Women have always known that to be an exaggeration. But it sounded good. It justified the cost to folks who didn't understand the fantasy. The reality, though, is women buy designer shoes that they cannot walk more than 10 paces in because they believe that they will look exquisite for those 10 slow, painful steps.

The Jimmy Choo shoes for H&M will undoubtedly be striking. And if history is any indication, there will be a stampede of shoppers the day the shoes go on sale. But the outsize fascination that women have with shoes is not merely about the product. It's a mythology that incorporates everything from fairy tales to feminist porn. The shoes are the easy part. It's everything else that costs so much.

detnews.com/article/20090628/BIZ/906280313/1001/Jimmy-Choo-to-make-shoes-affordable-for-everyone

[Zarina]

Originally Posted by silk_chemise

It's so strange to see them do exact copies of this years shoes. The middle pic is of shoes identical to this fall, i just saw the black pair in saks on sale.

2ndly, November 14th is a saturday, ARE THEY CRAZY! i mean, srsly, are they f'g insane? I may skip it, if not just to save myself a trip to the ER.

3rdly, to those wondering if their store will have them, they are in the exact amount of stores that Roberto Cavalli was, so if you didn't get RC, 99% chance you won't get JC, and vice versa.

I have also been wondering about those pics and to be honest I think it must be a great misunderstanding. The shoes are from already excisting Jimmy Choo collections and not from the H&M collaboration.


jimmychoo.com

[mikeijames]

completely off topic, but if a socialite run house started by an almost-mythical london cobbler can support a collaboration with h+m, then it really makes you wonder why other designers haven't jumped at the chance to rescue their brands from financial collapse.

[clocked]

oooh can't wait to see what these will be like...

[Liisa_Ihmemaassa]

I'm really looking forward to this collaboration. I'm not a huge Jimmy Choo fan but it's interesting to see how the shoes turn out...

[Thefrenchy]

I'm really curious to see what they come up with for their mens pieces

[Liisa_Ihmemaassa]

^Indeed

[mdankwah]

now this should be interesting, what really is remarkable is how H&M manages to constantly these fashion brands but in these uncertain times perhaps is a very wise move for both brands