How to Join
the Fashion Spot / the Finishing Touches / Shoes, Shoes, Shoes
FAQ Calendar Search Today's Posts Mark Forums Read Rules Links Mobile How to Join
Reply
 
Thread Tools Display Modes
02-02-2006
  1
V.I.P.
 
lucy92's Avatar
 
Join Date: Sep 2005
Gender: femme
Posts: 12,245
Payless Pairs With Abaete Designer
Payless Pairs With Abaete Designer
By Jennifer Hirshlag


NEW YORK — At least one designer at the upcoming New York shows is looking forward to seeing her creations head straight into the mass market.

Laura Poretzky, founder and designer behind the contemporary sportswear brand Abaeté, has united with Payless ShoeSource to develop the Abaeté for Payless footwear collection, which will step off her catwalk show in the 7th on Sixth tents in Bryant Park next Wednesday evening and on to shelves nationwide at the $2.6 billion footwear retailer by September.

Poretzky's partnership with Payless is a first for the 50-year-old Topeka, Kan.-based shoe company, but simply the most recent in a growing list of collaborations in the accessories arena between mass companies and major designers.

Yohji Yamamoto kicked off the trend by joining up with Adidas for a line of sneakers; Jil Sander and Alexander McQueen each have worked with Puma on their own collections of athletic shoes; last fall, Tara Subkoff of Imitation of Christ created designer footwear for Easy Spirit, and jeweler Solange Azagury-Partridge designed her own line of necklaces, rings, earrings and bracelets for fast-fashion retailer H&M. That retailer earlier had collaborated with Karl Lagerfeld and Stella McCartney on capsule clothing lines, a trend continued this week when Target launched its Luella collection by British designer Luella Bartley.

"What designers like Jil Sander and Stella McCartney have done [through their partnerships] is an inspiration because it allows great design to be more accessible to the masses," said Matthew Rubel, who was the chairman of high-end shoe firm Cole Haan for seven years before taking on the role of president and chief executive officer of Payless six months ago.

"When I first came to Payless, part of the reason I joined the company was because I believed the broader marketplace was becoming more accepting of great design," said Rubel. "When I looked at what I could do to make the company more exciting, I thought if I could democratize the best of new design and bring it to the masses at a great value, we could inspire new possibilities for the mass market."

Rubel believed he also could help the high-end market, as well, boosting the cash flow for a brand like Abaeté, which has only been in business for two years and is under the radar in comparison to, say, Sander or McCartney. Payless will sponsor Poretzky's show and the designer will get royalties from sales of Abaeté for Payless footwear. The Payless contract with Poretzky lasts through next January, and has the potential to be renewed, although Rubel is interested in adding on other designers whose names he was not yet willing to discuss.

"The idea revolves around taking emerging designers like Laura who have a pulse on what is going on for the youthful consumer today," said Rubel. "Too many young designers who are full of creativity aren't supported, and creativity is what inspires consumers today. Laura is clearly an emerging talent in the industry and we are doing our part to support that talent and at the same time bring that new and exciting sensibility to the country."

The 28-year-old Poretzky, a Rhode Island School of Design graduate and former men's wear designer for Polo Ralph Lauren, said, "This gives me a great opportunity to broaden what I'm doing. When we got under way, Payless didn't give me many restrictions." But she added that, because it was the first time she designed shoes, it took her many tries to get the desired proportions.

Poretzky created the footwear to coordinate with Abaeté's fall collection, which draws its inspiration from Asian silk-screening, kimonos and martial arts uniforms. The shoe line features four styles: the Sky boot, a high-heeled to-the-knee silhouette accented with overstitching on the front panel and buckled straps about the calf; the Casey flat, featuring overstitching and a tie at the toe; the Oliver pump, with a cutout side and bow detail at the front, and the T-strap Luke evening sandal. Styles are designed in leather and satin, and often feature graphic color contrasts such as navy paired with violet, as well as polkadots.

Rubel said the footwear collection will be developed for mass production, with the aim of maintaining the look as much as possible, while having a durable shoe that will retail from $20 to $40. Average prices at Payless are less than $14. Payless still hasn't determined distribution, but anticipates the Abaeté shoes will appear in a few hundred of the company's 4,600 retail stores throughout North, Central and South America. Metropolitan locations will be favored. Once the collection sells out, it will not be restocked.

Rubel hasn't firmed up the marketing plan, but foresees a visual display at the front of stores as well as posters announcing the collaboration. Print advertisements also might be part of the marketing plan.

"We believe this will be a very profitable venture for us," said Rubel. "It's going to make us the place to get fun and fashionable footwear at a great value. It's going to bring us into the world of design, not by interpreting the work of others, but by creating original work of our own."
Attached Images
File Type: jpg shoe.jpg (12.6 KB, 753 views)

  Reply With Quote
 
02-02-2006
  2
V.I.P.
 
lucy92's Avatar
 
Join Date: Sep 2005
Gender: femme
Posts: 12,245
ive never heard of this designer and i have never bought anything at payless. and i dont think i would ever.

but i hope the collection starts selling more than star jones dumb shoes at payless.

  Reply With Quote
04-03-2006
  3
V.I.P.
 
Trista's Avatar
 
Join Date: Dec 2005
Location: Seattle area
Gender: femme
Posts: 4,615
I'll definitely buy some.

__________________
Kiki's Beauty World Please remember: NO bolding of my name, as it gives me headaches.
mandzhieva*cassi v.d.d*burdeu*d.miller*poly*nasenyana
  Reply With Quote
04-03-2006
  4
backstage pass
 
Djavanjmiles's Avatar
 
Join Date: Jan 2006
Gender: homme
Posts: 679
My sister's and my mom shop at payless and the shoes there have gotten pretty good lately. Some of the stuff they carry are rip-offs but it's still nice though.

  Reply With Quote
04-03-2006
  5
flaunt the imperfection
 
softgrey's Avatar
 
Join Date: Jan 2004
Location: downtown...
Gender: femme
Posts: 50,930
don't these less expensive shoes really hurt your feet...
even if they look cute on the shelf?...

__________________
"It is not money that makes you well dressed: it is understanding."
ChristianDior



  Reply With Quote
04-03-2006
  6
backstage pass
 
shopsmuch's Avatar
 
Join Date: Jan 2005
Location: Philadelphia/NYC
Gender: femme
Posts: 545
of course they do. that's one of the main reasons to spend money on good shoes...

but of course some people can't afford louboutin. so they go to payless.

  Reply With Quote
04-03-2006
  7
flaunt the imperfection
 
softgrey's Avatar
 
Join Date: Jan 2004
Location: downtown...
Gender: femme
Posts: 50,930
there is something in between the two...

:p
i'd personally rather have fewer shoes that are comfortable than a closet full of $25 shoes that kill....

but to each their own i guess....

__________________
"It is not money that makes you well dressed: it is understanding."
ChristianDior



  Reply With Quote
04-03-2006
  8
backstage pass
 
shopsmuch's Avatar
 
Join Date: Jan 2005
Location: Philadelphia/NYC
Gender: femme
Posts: 545
^ hey, i agree, that's exactly how i think too. but seriously, there are people who can't even afford to dish out like $60 on shoes. That's unfathomable if you can barely pay your electric and grocery bills. so what happens to that person when they need a pair of shoes to go their sister's wedding, or something? they go to payless, and they're happy they find a shoe with an ounce of style for $20.


Last edited by shopsmuch; 04-03-2006 at 12:24 AM.
  Reply With Quote
04-03-2006
  9
V.I.P.
 
Guessgirl96's Avatar
 
Join Date: Jul 2005
Location: Cleveland
Gender: femme
Posts: 9,528
I remember when I used to shop at payless, I thought $80 for a pair of shoes was insane. Most of course hurt your feet and are of the worst quality. Everything would break in a season or two, with the sides always coming off of the sole.

  Reply With Quote
18-07-2006
  10
Procrastinator.
 
HBoogie's Avatar
 
Join Date: Mar 2003
Location: Pittsburgh
Gender: femme
Posts: 3,715
Preview of an Abaete for Payless boot (I believe this is also in the issue of US ELLE with Hilary Duff on the cover):



Source:
http://fashion.about.com/od/latesttr...or-Payless.htm

It's more or less a copy of this Narciso Rodriguez boot from his Fall 2006 collection :



Source: Style.com

  Reply With Quote
18-07-2006
  11
V.I.P.
 
Guessgirl96's Avatar
 
Join Date: Jul 2005
Location: Cleveland
Gender: femme
Posts: 9,528
lanvin did something very similar too ^

  Reply With Quote
18-07-2006
  12
backstage pass
 
Join Date: Mar 2006
Gender: femme
Posts: 603
some of the payless shoes are ok (mostly like nine west k/o) but i hate that so many other ppl have them so i usually pass
and not to mention they kill ur feet
so i dont think i will get these even if they are "designer"

  Reply With Quote
15-08-2006
  13
backstage pass
 
dulcedeleche's Avatar
 
Join Date: Sep 2005
Location: Phantom TollBooth
Gender: femme
Posts: 579
Does anyone know when these will be in stores? I've seen the purple and black pumps in lots of Sept. Issue Magazines.

__________________
"When she raises her eyelids it's as if she were taking off all her clothes." Colette
  Reply With Quote
15-08-2006
  14
backstage pass
 
Join Date: Mar 2006
Gender: femme
Posts: 603
i saw some boots in some magazine, either cosmo or glamour
not very nice

  Reply With Quote
16-08-2006
  15
Confused & Bewildered
 
Echoes's Avatar
 
Join Date: Apr 2005
Posts: 2,781
Quote:
Originally Posted by dreamsethereal
of course they do. that's one of the main reasons to spend money on good shoes...

but of course some people can't afford louboutin. so they go to payless.


but of course most people can't afford louboutin.

  Reply With Quote
Reply
Previous Thread | Next Thread »

Tags
abaeté, designer, pairs, payless
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off

monitoring_string = "058526dd2635cb6818386bfd373b82a4"


 
All times are GMT -5. The time now is 12:53 PM.
Powered by vBulletin®
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
TheFashionSpot.com is a property of TotallyHer Media, LLC, an Evolve Media LLC company. ©2014 All rights reserved.