Saks new shoe department

iLoveCouture · 25-05-2007

Story from rueters.com

Quote:

NEW YORK (Reuters) - New York's famed Saks Fifth Avenue department store plans to open a shoe department so big it has been granted its own ZIP code, 10022-SHOE, the company said on Thursday.
Saks said it plans to nearly double the number of shoes for sale and take over the entire eighth floor of its flagship store in Manhattan. The expanded department will open in September under the name 10022-SHOE.
"10022-SHOE will also hold a place in U.S. history as the first floor to be granted its own designated ZIP code by the United States Post Office," Saks said in a statement.
The news may delight women with shoe obsessions to rival that of former Philippines first lady Imelda Marcos.

"Visitors to the new eighth floor will be greeted by a seemingly endless array of shoes," the statement said.

ilaughead · 26-05-2007

Why would a single floor need its own zipcode? That makes no sense to me!

TheKiwi · 26-05-2007

Sounds kind of like a marketing gimick to me!

TheGlassAngel · 26-05-2007

And it'll work!

novella · 26-05-2007

^ It's working as we speak.

The title reminds me of that Yo Mama joke: "Yo mama's so fat she's got her own area code!"

Diorling · 26-05-2007

Saks? God, thier shoe department is by far one of the worst in the city...They just carry everything, it's not well edited at all...Now they're just gonna carry EVERYTHING literally...

Of course, thier buyers arent talented enough to find small up and coming designers...

Zarina · 26-05-2007

I would love if they carried everything so one could see the largest possible choice - I don't need anybody to edit for me. Their selection of Louboutin for example was rather boring.... So I am excited to see the new shoe department!

Beautiful Stranger · 26-05-2007

I don't really understand the zip code-thing either.. It's just a floor? It's not like they're going to open "shoe city". And isn't zip codes only needed when you're sending a letter to someone? who is going to send a letter to a floor in a department store? makes no sense

TheKiwi · 26-05-2007

^ It's because so many shoes will be delivered to them. That's why they'd get their own zipcode, in theory. I kind of doubt the shipments will be THAT big that they deserve their own zipcode though.

leyla m. · 26-05-2007

Quote:

Originally Posted by Diorling

Saks? God, thier shoe department is by far one of the worst in the city...They just carry everything, it's not well edited at all...Now they're just gonna carry EVERYTHING literally...

Of course, thier buyers arent talented enough to find small up and coming designers...

diorling,
ditto!
saks is bad and the shoes are even worse. so a big change is needed and if it need a big mareting coup like their own zipcode, so be it. its nothing special really or difficult to obtain i believe

seanutbutter · 27-05-2007

"Visitors to the new eighth floor will be greeted by a seemingly endless array of shoes," the statement said.

That good be a positive or negative thing.

Echoes · 27-05-2007

Sniped!!!

But here's another article on it:

Quote:

NY Shoe Store Gets Its Own ZIP Code
AP - Sat, 26 May 2007 14:36:03 -0400 (EDT)

Saks Fifth Avenue says its new shoe department is so big that it's getting its own ZIP code.

The Manhattan store is revamping its shoe department, and when it moves from the fourth floor to an 8,500-square-foot space on the eighth floor in August, customers will be able to send mail to 10022-SHOE.

"We believe it's such a big move for us it deserves its own ZIP code," Saks spokeswoman Lesley Langsam Kennedy said Thursday. "We wanted to make it a destination."

The retailer worked with the U.S. Postal Service on the new ZIP code -- but only the last four characters, which aren't necessary when mailing something, are specialized. The rest of the neighborhood shares 10022.

Saks operates 54 stores in 25 states and two stores in the Middle East.

ilaughead · 27-05-2007

So it's all hype:
"but only the last four characters, which aren't necessary when mailing something, are specialized. The rest of the neighborhood shares 10022."

Diorling · 27-05-2007

Yea, I noticed it's the sub zipcode, which I didnt even know existed until a few days ago...I dont even know my sub zipcode...

Anyway, appearantly it wont take up the whole 8th floor, that floor will also have housewares, but the majority will be shoes...Ive never been to the 8th floor...and did you know Saks had kids clothes!?! Wow, Im so surprised.

Ollie · 29-05-2007

Thats just stupid, but i guess nobody does excess like Americans

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seanutbutter the crying of humanity Join Date: Mar 2006 Location: West Coast U.S.A. Gender: femme Posts: 25,339	"Visitors to the new eighth floor will be greeted by a seemingly endless array of shoes," the statement said. That good be a positive or negative thing. __________________ My Photography

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26-05-2007	2
ilaughead V.I.P. Join Date: Jan 2006 Gender: homme Posts: 4,790	Why would a single floor need its own zipcode? That makes no sense to me!

26-05-2007	3
TheKiwi Brooklyn, baby! Join Date: Mar 2006 Location: Williamsburg Brooklyn Gender: femme Posts: 6,058	Sounds kind of like a marketing gimick to me! __________________ freja & siri. - aimee

26-05-2007	4
TheGlassAngel VSFS 2009! Join Date: Aug 2005 Gender: femme Posts: 16,534	And it'll work! __________________ Stam ♥ Sasha ♥ Behati ♥ Lily ♥ Siri ♥ Georgia ♥ Kim Karlie ♥ Morgane ♥ Coco ♥ Julia D.

26-05-2007	5
novella breakfast time Join Date: Oct 2005 Location: Chicago Gender: femme Posts: 5,858	^ It's working as we speak. The title reminds me of that Yo Mama joke: "Yo mama's so fat she's got her own area code!" __________________ I need no reason for the first time in my life I just need to be on my way

26-05-2007	6
Diorling V.I.P. Join Date: Feb 2005 Gender: homme Posts: 6,726	Saks? God, thier shoe department is by far one of the worst in the city...They just carry everything, it's not well edited at all...Now they're just gonna carry EVERYTHING literally... Of course, thier buyers arent talented enough to find small up and coming designers...

26-05-2007	7
Zarina Noblesse oblige Join Date: Jan 2007 Location: Europe Gender: femme Posts: 3,910	I would love if they carried everything so one could see the largest possible choice - I don't need anybody to edit for me. Their selection of Louboutin for example was rather boring.... So I am excited to see the new shoe department!

26-05-2007	8
Beautiful Stranger V.I.P. Join Date: Aug 2005 Gender: homme Posts: 3,575	I don't really understand the zip code-thing either.. It's just a floor? It's not like they're going to open "shoe city". And isn't zip codes only needed when you're sending a letter to someone? who is going to send a letter to a floor in a department store? makes no sense

29-05-2007	15
Ollie rising star Join Date: Dec 2005 Location: Lyon Gender: homme Posts: 147	Thats just stupid, but i guess nobody does excess like Americans