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01-10-2005
  16
etre soi-meme
 
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Quote:
Originally Posted by Spacemiu
I have obsessions with fashion and sociology so it combines the two in an intresting way...
same here space, fashion somehoe interests me more from a sociological than from an esthetic point

Quote:
Because too many magazines are saying this on the page next to their advice on what's hot/not... in/out...
When that fickle rubbish is gone, and editorials seem spontaneous, I'll believe anti-trend's being taken seriously
not all magazines have in/out or hot/not lists (hate those lists myself, they remind me of the 80s or something)
on the other hand, fashion mags need to highlight trends as this is been highly expected by the 'public opinion' that buy the magazines for 'style guidance'
there is a contradiction but the 'mood' is changing, giving more freedom to the anti-trends 'trend'

truth is that one needs to know what trends are around before entering the anti-trend 'ideology'
it's a bit like the free jazz 'movement' in music.. one needs to be an expert musician before moving on in 'breaking' the maistream structure of melody and rythm

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01-10-2005
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IMO individual 'anti-trend' attitudes is not really about rejecting mainstream trends – just following your own instinct, passions, likes and dislikes etc…whether this means indulging in the latest craze or making your own clothes…it’s all good. Fahion mags are there to give options that you can adopt, reject or subvert according to your own personality & style That said, if 'anti-trend' is all the rage this season- I fear to think what's next

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01-10-2005
  18
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agreed on points made nr9dream

somehow anti-trend is been 'cooking' for some seasons now
its more an attitude than a 'fashion non-trend' its somekind of a rebel rejection very hot for european teens of a certain 'intellectual' rebel state of mind..

for me, its the perfect attitude

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01-10-2005
  19
scenester
 
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anti-trend is the new punk(or something).it is just more people creating false dichotomies for profit.
this is nothing new there have always been people who do not want what others want.the difference is now these people are becoming a larger demographic.
they are a lot of fun because they are harder to sell things to.but they will still buy just as much and often pay more as "individuality" can create the illusion of value. i guess they are playing a different game on the same field.
consumer capitalism(ish) has a problem on it's hands when nobody will buy something somebody else has.

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01-10-2005
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The latest issue of Innovation shows some of HLB's trend maps:
Axis' are: New/Traditional and Rational/Emotional

North America Aesthetic Region Map:
More female gamers
expanding age range
more interactive
touching all senses
blurring work & play
quiet contradiction
rugged, daring, spirited
honesty/integrity
connected to roots & ethnic cultures
unusual combinations
extended family
global influence
object value
character & soul

Europe aesthetic region map:
expanding demographic
tradition with a racial twist
expanding age range
relevance
touching all senses
ecological value
object value
being more creative
individual within a group
importance of art/culture
honesty/integrity
melding genders
quiet contradiction
social over isolation
western influence

www.core77.com

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01-10-2005
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WOW!!! This topic is very interesting. Thanks.

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01-10-2005
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the anti-trend
from icon magazine's 21 most influential list:

Quote:
17.
Entropy, as anyone who read chapter seven of Stephen Hawking’s A Brief History of Time will know, is the scientific principle stating that all systems become increasingly chaotic with time. In other words, it describes nature’s abhorrence of uniformity.

In design, entropy can be used as an umbrella term to describe the increasing number of practitioners exploring ways of introducing chaos, decay and error into their work.

Swedish outfit Front allow hamsters to nibble their wallpaper and encourage boa constrictors to make indentations into their clay coat pegs. Joris Laarman is experimenting with moulds that quickly wear out, meaning the ceramic vases within them become increasingly degraded. Tom Dixon has produced coffee cups from natural fibre wear down with washing.

This trend can be seen as a deliberate reaction against the modernist pursuit of timelessness and perfection, and the absolute precision of digital design and mass production. Already, computer-based designers such as Future Factories are experimenting with digital entropy, developing algorithms that lead to a degree of unpredictability in the final (computer-manufactured) object.

http://www.icon-magazine.co.uk/issue...luential_5.htm

i think entrophy is another name for anti-trend. it's independent, irregular, authentic, unfabricated, reflects the wearer's lifestyle instead of the other way around, sustainable (meant to wrinkle, be worn in and allowed to pill and pucker and fade out). so wabi-sabi.

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01-10-2005
  23
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Quote:
Originally Posted by faust
I am curious, how can anti-trend become a trend? It's an oxymoron. A trend is something that many/majority people follow, right?
Remember when alternative music was actually an alternative?

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02-10-2005
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Quote:
Originally Posted by travolta

i think entrophy is another name for anti-trend. it's independent, irregular, authentic, unfabricated, reflects the wearer's lifestyle instead of the other way around, sustainable (meant to wrinkle, be worn in and allowed to pill and pucker and fade out). so wabi-sabi.
Quite an avant-garde interpretation re. consumer trends I think, but v. interesting- thanks for the Icon link.

Reminded me of leading trendwatching firm http://www.iconoculture.com/

Seems they no longer publish their list of top 'macrotrends' on their site (samples only- currently 'The Dark Side') But site is worth checking out & there's an opt-in newsletter.

Related: their 10 'trend commandments':

Quote:
Catch The Craze
Thou Shalt . . .

Ok, now that you've identified the phenomenon, how do you jump on it? Iconoculture's Trend Commandments offer some sound guidance.

-Cast as wide a net as possible.

-Sift through the clutter for cultural `passion points'--look for things that elicit an emotional, visceral reaction.

-View everything as a sign requiring decoding--focus on the meaning of things rather than the things themselves.

-Look for connections, parallels and analogies--make links between trends popping up in different categories.

-Look to the margins--trends tend to bubble up from the fringes of society.

-Don't confuse trends with values--think of trends as indicators of deeper social values.

-Use history as an active resource and as a source of memory marketing.

-Expect and capitalize on backlashes. Trends usually reverse directions.

-Creatively surf trends instead of attempting to start them.

-Focus on application, not prediction.
from http://www.entrepreneur.com/

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02-10-2005
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interesting, thanks for posting their 20 'trend commandments'.

i think the more 'connected' and 'savvy' we become the less we rely on our periphery vision or common sense -- we start to distrust our instincts. the 'ten commandments' reinforces this. there is this quote by lewis thomas that talks about what sets human beings apart is their tolerance of ambiguity -- "programmed to drift away in the prescence of locked-on information, straying from each point in a hunt for a better, different point". i hope this doesn't come off as too much of a diabtribe, but i think western philosophies, the foundation for our perception of reality, is very untolerant of ambiguity -- almost like surrendering to autonomy ( a very scary thought) machine-people. i think this is unlike eastern philsophies, which makes sense that entrophy be related to wabi-sabi. timelessness/ perfection/ cookie cutter mass production seems almost inhuman, but yet it is the pursuit of many. so to me an anti-trend is about spontaneity, the nitty gritty, and it isn't a formula or a cage.

edit: i mean the fact that the new buzz word flooding business week and other related sites are 'emotion' says something?

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Last edited by travolta; 02-10-2005 at 03:44 PM.
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02-10-2005
  26
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those ten commantments.. quite on the spot
thanks for posting them nr9dream

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