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Not Plain Jane's Avatar
Join Date: Mar 2010
Location: Canada
Gender: femme
Posts: 13,981
Originally Posted by tangerine View Post
I feel like this is really several different overlapping things: logos (DKNY), typography as design (Christopher Kane, Wang gloves), slogans (Kenzo), and pop culture (Wang Parental Advisory). They all are based on the use of words on clothing, but it's hard to generalize about it because the intent is different.

To me, as always, it's about the end result, not the intent. In the examples above, I think Wang and Kane were successful, the others not. Moschino used to be the master of using their logo as a design element, but these examples are very weak, though not as bad as the tired logo-whoring of DKNY.

Pretty much agree with your entire post, although not super fond of Wang's words.

Also would like to point out that words on clothes and logo mania was more of a 1980s/late 80s trend and not a late 1990s trend. At least not as I recall either of those periods in fashion...

Fashion: Don’t you recognize me? Death: You should know that I don’t see very well and I can’t wear glasses. Fashion: I’m Fashion, your sister. Death: My sister? Fashion: Yes. You and I together keep undoing and changing things down here on earth although you go about it in one way and I another. Giacomo Leopardi, “Dialogue Between Fashion and Death.”abridged
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