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20-09-2009
  1
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Couture_Tribe's Avatar
 
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You know a trend is out when...
How do you know when a trend is out or no more avant-garde?

Commnet on any ideas you wish to express.

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20-09-2009
  2
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It is out before it even enters the big scene. I mean, it is Fall now and the S/S10 is out - everyone is getting excited about that so the trends of the winter are slightly altering already... It isn't avant-garde if all the big but cheaper chains have produced it in low quality... Hardly anything is avant-garde anymore unless you are really unique and avoid trends.

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20-09-2009
  3
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Quote:
Originally Posted by robertocavalli View Post
I mean, it is Fall now and the S/S10 is out - everyone is getting excited about that so the trends of the winter are slightly altering already...
exactly and i hate this so so much.

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20-09-2009
  4
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You know a trend is out when...

...somebody like Jessica Simpson or Kim Kardashian wears it.

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20-09-2009
  5
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when you see more than 5 people wearing them in a single day.

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20-09-2009
  6
_R_
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the girl holding the hand of the guy in the ed hardy shirt is wearing it.

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20-09-2009
  7
_R_
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in all honesty, as soon as it hits mass market stores (ala h&m etc) the trend is seriously tarnished. Its been commercialized. Those are often the looks from the last ready to wear season, kim kardashian is hawking them in the stores ads to the five people that just bought the same pair of heels. That all being said, i still like/love H&M, you can find and do very versatile things with a lot of their items, but when something unique enough to start a trend unto itself finds its way onto a shelf in said stores, the trend has passed. just my thoughts. good thread topic!

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20-09-2009
  8
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Quote:
Originally Posted by _R_ View Post
the girl holding the hand of the guy in the ed hardy shirt is wearing it.
So true.

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20-09-2009
  9
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when bloggers are doing it.
when people under 15 wear it.. with their school uniforms.
when forever21 is carrying it.

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20-09-2009
  10
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but isn't that what makes it 'a trend'?

(though I just understood that you asked what makes it unrelevant, sorry!)

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20-09-2009
  11
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... when your mother is aware that the trend exists.

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20-09-2009
  12
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...when it is being marked down in charity shops

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20-09-2009
  13
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HOw can something truly be a trend if it isn't widespread.
If only models wear it, if only billionaires wear is it really a "trend"?

Commercialization is necessary for something to be considered a trend IMO.

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20-09-2009
  14
_R_
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A trend can be a trend within a certain group of people or geographic location before it goes global. I would, personally, equate the globalization and mass production of a trend with the loss of it's 'avant garde' status and therefore the demise of the trend itself. yikes.. that's sounds a little too academic..

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20-09-2009
  15
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I agree with the people saying that it is actually more of a trend when it hits the mass markets.

I think the whole process is a bell-shaped curved. It starts off slow and among few people, the fashion leaders, then is picked up by trendsetters or fashion followers. Then it is made available to the sheep where it lives out it's peak as a trend for as long as it takes to saturate the market. Then when the market is saturated it is banished to thrift stores and those stores that buy and sell overstocks and the laggards are doing it by accident and that is where the curve is falling again.*

All that usually happens crazy fast, like how people are saying once ss10 is seen no one thinks of fw09/10 anymore. But then sometimes it takes a really long time for it to fall down from the peak and maybe we call that a new classic? Like skinny jeans were very "different" and not widely seen in only like 2004 and now they are ubiquitous and I don't even think they are trendy anymore but I wear them half the time. They are just like straight or boot or trouser leg to me now.

*Disclaimer: I don't remember the exact trend life cycle and what you call the groups of people throughout the cycle. I just remember a lecture about it years ago but I am not going to throw my room apart searching for old notes and textbooks.:p

eta: ok, I get what the other people are saying but I would put it diferently. When you see it too much and picks up speed and popularity, then it becomes undesirable but it is still a trend and only just picking up speed.

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Last edited by pinksatin; 20-09-2009 at 10:37 PM.
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