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20-07-2012
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FASHIONLOVA's Avatar
 
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love the blue dress

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23-07-2012
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Quote:
Blake Lively and boyfriend Ryan Reynolds make separate exits out of LAX Airport after landing on the west coast on Sunday (July 22) in Los Angeles.
Credit to just jared


 
23-07-2012
  63
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Damn I could fit my house in that bag!

Loving the scarf

 
26-07-2012
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Preview of the Gucci Premiere video campaign


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26-07-2012
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^ It's a nice ad, but I think it would've been better if it was someone else who had more sensuality and allure. Blake doesn't quite pull off the sensuality of the ad, but she looks gorge.

 
26-07-2012
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I'm going to wait for it in better quality but I'm not wowed by it.

 
26-07-2012
  67
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The video is gorgeous. The shoot, the clothes, the styling, lighting ect. Very nice Some of the slow motion blake where shes just staring at the ceiling was not the best, BUT her look was very old school glam, and she looked very beautiful

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26-07-2012
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I just saw the advert on TV. I noticed that they used M83's Midnight City.

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26-07-2012
  69
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Well if they used M83 then I'm sold
The ad looks good. I'll wait to see it on TV to fully judge but Blake looks great and the concept works even if I wished they'd gone further than the silver screen bombshell thing. As much as I love Veronica Lake, it'd be interesting to see Blake in another register.

EDIT: Nicolas Winding Refn directed the tv campaign right ?? I'm quite disappointed then, I expected so much more than just a good soundtrack.

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Last edited by Wolkfolk; 26-07-2012 at 05:38 PM.
 
26-07-2012
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I can not wait to see her gucci television ad. She looks pristine

 
26-07-2012
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I just saw her ad on TV. It's so good and she sells it imo.
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26-07-2012
  72
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Quote:
Originally Posted by Wolkfolk View Post
EDIT: Nicolas Winding Refn directed the tv campaign right ?? I'm quite disappointed then, I expected so much more than just a good soundtrack.
Yes, though the person who uploaded to YouTube labeled it Mert and Marcus, I believe it was directed by Refn (with M&M doing the photography for the print ads). Refn also reportedly directed a short promo film that will debut at an event at the Venice Film Festival on Sept. 1.

WWD

Gucci Première is scheduled to arrive first in the U.K. in late July, with exclusives at Harrods and Selfridges, and the worldwide launch will kick off in September with the exception of China, where the fragrance will arrive in 2013. The ad campaign will also make its debut in the U.K. before rolling out internationally. Photographers Mert Alas and Marcus Piggott shot the ad campaign in February at the Sheats Goldstein Residence in Los Angeles, selected for its all-encompassing view of the city. The black-and-white image shows Lively in a backless dress covered in sequins, golden hair styled for another era, gazing at the city lights as her reflection bounces off a glass windowpane. “All these ingredients rendered the idea of this cinematic, seductive attitude,” noted Giannini. Feola added the print campaign draws particular emphasis to the bottle as an “unmistakably Gucci” emblem. Film director Nicolas Winding Refn, who said he “relished” the new challenge of working for Gucci, shot the TV commercial at the same location, with additional scenes in the Mojave Desert, portraying Lively as a leading lady preparing for a big premiere. Ruini e Mariotti, longtime Gucci partners, handled art direction for the ad and commercial.


Last edited by joujou; 26-07-2012 at 08:10 PM.
 
26-07-2012
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Quote:
Originally Posted by LolaSvelt View Post
I just saw the advert on TV. I noticed that they used M83's Midnight City.
Cool, that album is all kinds of awesome.

 
27-07-2012
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she looks amazing in that ad! incredible!

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27-07-2012
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I think the short film will be really good.
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