Yesterday saw the Hotel de la Monnaie in Paris become the launch venue for the new Chloe Eau de Parfum fragrance which is due on shelves early next year.
800 guests, made up of press and celebrities, were welcomed by Michele Scannavini and Ralph Toledano - President of Coty Prestige and CEO of Chloe respectively. The guests included stars of the advertising campaign: Clemence Poesy, Chloë Sevigny and Anja Rubik.
The new signature scent contains notes of Peony, Lychee, Freesia, Rose, Magnolia, Muguet, Amber and Cedar. The fragrance was created by Michel Almairac and Amandine Marie at Robertet, and the bottle designed by Patrick Veillet.
The new Chloe fragrance will be available from February 2008.