Robert Pattinson: The New Face of Dior Men's Fragrance
Smell you, Robert Pattinson!
E! News can exclusively reveal that the Twilight star has signed a mega-deal with Christian Dior.
Pattinson will star in a series of ad campaigns for the French fashion house's line of men's fragrances.
"Rob likes the brand," reports a source, who estimates the deal at being worth close to $12 million for three years.
Other celebs who have endorsed Dior fragrances include Jude Law, Charlize Theron and Natalie Portman, who appeared in a controversial topless ad last year.
R.Pattz is no stranger to Dior. He's hit the red carpet in several different Dior Homme looks, including a tuxedo at this year's Cannes Film Festival and jeans at the Teen Choice Awards.
Well I will wait till Dior makes an official statement before I believe it but it is coming from E! so it might be true. I would of thought Gucci but Dior isn't so random, he has worn quite a few of their suits.
Dior probably offered the most money. He got a commercial agent early in the year so he must have been looking for a deal. His movies are indies and don't pay that much so this is a good deal for him. He makes money and can still do the small films.
^ He has a great deal with Twilight (royalties and such) so it doesnt matter if his movie deals are not uber great (but I guess that they are...)
Ive been waiting for an ad campaign for so long, I hope its true and its consistent with Dior's recent attemps to attract a younger market, isnt it?
I thought he become a brand ambassador and I'm glad it's Dior though even though I thought it would be Gucci. Hearing that adverts will be like Moulin Rouge but in black and white are making me very excited to see them! I hope it is as magical as the film and Nicole Kidman's wonderful advert for Chanel.