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Old 23-02-2007   #15931
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An article about model/designers in the guardian mentions Sienna's new line. I've cut out the parts that mention Sienna here:


Savannah Miller, St Martins alumni (with a First, no less) and sister of Sienna, is in a unique position on the training-versus-celebrity debate. While a student, she did a stint at Alexander McQueen; since graduating she has designed knitwear for Anya Hindmarch and Shanghai Tang. She has just fi nished work on the first collection for her own label Twenty8Twelve - a collaboration with Sienna, whose designing qualification is that she is already a high-street fashion icon.

The Millers are savvy enough to realise that Sienna's profile and proven ability as a clothes horse is a crucial element of their appeal. "Sienna's clothes were being ripped off left right and centre, and usually really badly. And then the opportunity for backing came up" - from Pepe Jeans boss Carlos Ortega - "and we thought , there's something happening here that we may as well take advantage of. It's an opportunity for me as a designer - and I think it could do great things for Sienna's public image, because it's a very sophisticated collection, not like some of the rubbish in the shops supposedly inspired by her."

Twenty8Twelve will blend the sisters' personal styles. "I'm very romantic, and Sienna's more rock'n 'roll, and the amalgamation makes something quite unique. So the first collection has elements that are very ethereal and pretty, and others that are more Dickensian - quite dark and eerie. Ultimately, we are designing clothes we want to wear - we're not trying to be Nicolas Ghesquière, much as I would adore to be able to do what he does. We are just trying to make beautiful clothes which are fl attering, and which women will want to wear. That's quite enough of a challenge in itself."
Savannah insists that Sienna was involved at every stage of the process.

"The collection began with ideas from both of us, and our co-designer . As it turned out, we were all thinking along the same lines. From there we did visual research, and made mood boards, and then started drawing. Most of that was done by me and the team, because of Sienna's filming schedule, but she was constantly emailing and web-chatting. She can draw, too."

In this, Sienna may be the exception. As Willie Walters puts it, "Milla and Kate may be savvy young women, with a good eye - and of course, think how much incredible fashion Kate's seen over the years - but I don't imagine they are sitting down with a sketchbook." The "Kate Moss Topshop " collection is heavily under wraps until an exclusive in the April edition of Vogue , but a Topshop spokesman will reveal that it had a slightly different modus operandi.

"Kate doesn't draw, but she was heavily involved in the design process. She has worked alongside the team, bringing in things she found in vintage stores. And she's the fit model, so she tries everything on to make sure it's right. When you see the collection, it's very her."
What's more, says Topshop, the way the collection will be stocked refl ects how Moss would wear the clothes. So rather than being strictly divided into seasons, there will be hotpants alongside sweaters - because that's how Moss dresses. This is important, because it refl ects the fact that the emphasis of fashion has shifted from the cut and construction of a garment to how a look has put together. As Savannah Miller says, "it's all about how you wear clothes. I might come up with a pretty silk dress, but Sienna will put it on with thick tights and killer shoes and yesterday's make-up, and suddenly it looks rock hard."

And ultimately, while the celebrity angle might get a label a fast fix of column inches, if the public don't buy it, it will vanish as quickly as it appeared. "I do realise some people are going to be out to get us," says Savannah Miller of her label's celebrity connections. "But I've got a fantastic team, and ultimately the clothes speak for themselves. The fashion press will be hard-pressed not to like the clothes. Even though I know they don't want to."

http://www.guardian.co.uk/weekend/st...013857,00.html
 

Old 23-02-2007   #15932
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from W magazine
taken by me
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Old 23-02-2007   #15933
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im curious about twenty8twelve....

Last edited by jolg : 23-02-2007 at 02:54 PM.
 
Old 23-02-2007   #15934
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i think it`ll be a huge hit between fans but i still hate actress/designer combo. Its such a money making machine
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Old 23-02-2007   #15935
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I agree...seems to me that everybody's having a fashion line these days...
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Old 23-02-2007   #15936
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can someone post the view interview pretty please
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Old 23-02-2007   #15937
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new from sienna-miller.org:

feb14_hq_001.jpg
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Old 23-02-2007   #15938
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they`ve got 2 more
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Old 23-02-2007   #15939
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that hat is very much kate.would love to see that otfit better
 
Old 24-02-2007   #15940
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Quote:
Originally Posted by ShoeGal4Eva
that hat is very much kate.would love to see that otfit better

I agree with you ShoeGal4eva....
not a fan of this look however!
 
Old 24-02-2007   #15941
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Quote:
Originally Posted by tindi-rindi
they`ve got 2 more
They have tons of pics from that set at siennafan.net
Just a sample:
 
Old 24-02-2007   #15942
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shes been dressing with a rock and roll vibe...
 
Old 24-02-2007   #15943
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and its not working...at least for this particular outfit
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Old 24-02-2007   #15944
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i dont like this particular look.it's too r'n'r and sienna doesnt pull of rock chick very well,shes more of a earthy,boho or 60's mod/sexy look,but rockin -nope.
as i said it's too much katelike.the skinnies with booties,hat,black stone ring,the black leather jacket that kate's just recently been spotted in a simial one...except for one little detail.kate will never be caught dead in a scrunchie.
 
Old 24-02-2007   #15945
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uuuu...yeah... scrunchies are scarry wouldn`t like a come back of scrunchies ...brrrr
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Have you ever been blue?
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