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27-05-2012
  901
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styleismatic's Avatar
 
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I thought you mean that, and my answer was for it. I think her personality and name is still a very good business so big labels doesn't care about that she has her own fragrance or advertising Rimmel, they just want her! And they accept the fact they can not have her only at their side. Maybe this is better for them to have her like this (with other contract) than not to have Kate

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27-05-2012
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I've thought about that too and I think it's because the two lines of lipstick appeal to completely different markets. When her first line of lipstick came out I bought every single color even the ones I knew I'd never wear, because the were just so cheap: all five of her lipsticks together were less expensive than a tube of Chanel or Dior lipstick. Dior lipstick is a luxury, Rimmel is a (fairly) cheap thrill.

Also, of course, she's Kate Moss she sells and therefore she can do what she wants.

 
27-05-2012
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Also, there's this theory in economics about grouping. Think about home supply stores (like Lowe's or Home Depot in the U.S.) They're competitors so you would expect that they wouldn't be located in the same geographic location. Yet, they are always located near each other. The rational behind this is that people have this vague idea that they want home supplies and if the stores are grouped together they're more likely to go, because they know their needs will be met.

I think there's something like that going on with the simultaneous perfume/lipstick ads ( find it striking not just that she does ads for both, but also that the ads are so similar). Basically each company gets double the advertising because when consumers see the ads the just see an ad with Kate Moss and lipstick. Later when the consumer wants to buy lipstick they don't necessarily remember if the ads they saw were Dior or Rimmel, they just gravitate to whichever brand they were more likely to buy in the first place, but both Dior and Rimmel end up with higher sales.

 
28-05-2012
  904
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her style is now: WOW!

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29-05-2012
  905
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Quote:
Originally Posted by ALAUU View Post
Can someone explain to me how it's possible that she has a Rimmel contract, but then she also appears in ads for Dior lipstick? I never understood how she could have her fragrance line and then appear in a fragrance ad for YSL.
I don't think that you ask too many questions when Kate Moss signs on as ambassador of your brand

 
29-05-2012
  906
scenester
 
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Join Date: May 2012
Location: Australia
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so i searched for her Gynaika Greek cover for April 2012 I've got the issue if anyone wants me to scan it..

Olam Haisha (Woman's World) Israel June 2012
olam haisha facebook

 
29-05-2012
  907
V.I.P.
 
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Her blazers always fit perfectly

 
30-05-2012
  908
scenester
 
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This covers is wonderful ... thanks

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31-05-2012
  909
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Quote:
Kate Moss attends the 4th Mango Fashion Awards 2012 Gala held at the Museu Nacional d'Art de Catalunya on May 30, 2012 in Barcelona, Spain. (May 29, 2012 - Source: Robert Marquardt/Getty Images Europe) via Zimbio

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31-05-2012
  910
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*Zimbio.com

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31-05-2012
  911
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*Zimbio.com

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A few times in my life I've had moments of clarity where the silence drowns out the noise and I can feel rather than think. - Tom Ford
 
31-05-2012
  912
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her face is perfect.

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31-05-2012
  913
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HQ


*Vogue.co.uk

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31-05-2012
  914
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she looks like Brigitte Bardot.

 
31-05-2012
  915
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Join Date: Aug 2005
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Love the look.

 
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