Beach Chick – Martha Hunt looks ready for summer in a laid-back lookbook shot for Free People’s “Beach Bum” collection. Photographed by Anthony Nocella, Martha revels in bohemian prints, lightweight knits, oversize tees and metallic accessories with sun-kissed skin and sandy blonde tresses.
fashiongonerogue.com
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You can be the ripest, juiciest peach in the world, and there's still going to be somebody who hates peaches
A Fun Occasion – Free People offers another style update for the summer season with its new “Occasion” line of glittering dresses, lace detailing and retro style jumpsuits. Model Martha Hunt slips into the warm weather designs with a youthful nonchalance. Kristal Hill, fashion director of the brand, talks about the inspiration behind the line: “When our designer is creating these dresses, she loves bringing to life the dream dress of every girl…They evoke the spirit of a girl dancing freely under the light of the moon, or stepping onto the red carpet feeling confident, and cool. They have an alluring yet laid back look that is inherent in the Free People brand.”
via fashiongonerogue
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You can be the ripest, juiciest peach in the world, and there's still going to be somebody who hates peaches
She is new Moss! Free People Goes for the Stylish It-Girl in its September Catalogue.
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Who’s That Girl? – Youthful fashion brand Free People enlists photographer Guy Aroch to capture their September catalogue, inspired by street snaps of the coolest it-girls seen around Fashion Week. Model Martha Hunt plays the effortless girl about town, donning the brand’s day and evening wear, from slinky dresses to edgy grunge selects and chic prints. All eyes are on Martha as she owns the streets of London in Free People’s autumn looks and the best accessory in male model Danny Fox. / Hair by James Rowe, Make-up by Ayumi.