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13-04-2013
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theBlueRider's Avatar
 
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ALAUU, I've always seen Miranda as an entrepreneur model though. Ever since she started at VS, it's been evident that she's more than just taking modeling jobs. She was selling bras and panties but she was also selling her lifestyle (and on top of that, Kora).

Anyway, I'm not one to exaggerate Miranda as a VS model but I'm also not one to discredit her. She has been one of the most memorable Angels and definitely made an impact when she joined (more so than Izabel, Selita, Chanel etc). I also remember before Miranda joined a lot of the models would say "I don't work out. I eat cheeseburgers and pizza all the time" or "I like to go out and dance a lot. That's my workout." Miranda brought a shift that we see today with the "holistic"/"wellness"/healthy appeal that VS tries to sell with the models.

 
 
13-04-2013
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^ that's such a great point, so true, and Miranda came just in time to represent that slight change in direction in the show business in regards to working out and leading a 'healthy' lifestyle.. even more palpable when, like me, you grew up with the VS generation of Gisele, Karolina..

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13-04-2013
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It's fascinating to me how she is seen to be so popular and relevant on a great international scale. For example, regarding Germany, Victorias Secret is (still) all about Heidi Klum or Julia Stegner and more recently Toni Garrn.

A lot of my friends are very committed to organic skin care yet none of them has ever heard of Kora. To them, Miranda is Orlando Bloom's cheating girlfriend who they've read about in InStyle at the doctor's. She ain't no Giselle or Adriana, she's lightyears away from that kind of recognition and power.

I'm sure things would be different if VS had managed to make a bigger impact on the European market by now. But as it is, she should be thankful for every cover Vogue Australia grants her.

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13-04-2013
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Quote:
Originally Posted by diesanni View Post

A lot of my friends are very committed to organic skin care yet none of them has ever heard of Kora. .
A lot of my friends are too and I dont know of anyone thats tried Kora and most of them dont even know what it is.

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13-04-2013
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Post #816 Miranda's wearing Lily Aldridge for velvet tees jacket. Cute!

 
13-04-2013
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Quote:
EXCLUSIVE
Miranda Kerr has denied talk that she was dropped from high-profile clients Victoria's Secret and David Jones, saying nothing could be further from the truth.
Speaking exclusively to Fairfax Media before her arrival in Sydney on Sunday to launch the new Qantas uniforms, Kerr said moving from the companies was a deliberate change in direction she initiated.
Kerr said she was ''surprised'' to hear reports that she and the US lingerie brand were going their separate ways due to her ''difficult reputation''.

''I'm sure anyone that has worked with me would agree that it's not true,'' she said.
Advertisement
Making the move from catwalk supermodel to entrepreneur has been her goal since the birth of her son Flynn, now 2, and a change in management earlier this year from Chic to IMG was to help drive this.
She wanted the change to be in place by the time she was 30: her birthday is on Saturday.

''This is a natural evolution,'' she said from her Los Angeles base, which she will pack up in the coming weeks before a move to New York where husband Orlando Bloom will perform in Romeo and Juliet on Broadway.
''The thing is, I've been modelling since I was 13,'' Kerr said. ''I'm now entering a new phase in my life. I have felt this coming since my son was born and, after I became a mother, I realised I needed to prioritise my time.
''It's really important I give 100 per cent to my clients and I have to be careful to make strategic long-term decisions with my personal and business interests. I've reached a point in my career where I'm developing my own opportunities that are really reflective of my passions.''
Later this year, she plans to release her second book, Empower Yourself, a follow-up to her bestseller, Treasure Yourself, and focus on her skin care range, KORA Organics, which is stocked in more than 400 stores nationally. She also has distribution plans with the beauty arm of mega site Net-a-Porter for an e-retail site, which she hopes to launch by the end of May.
She is also passionate about campaigns with Qantas, Clear Hair & Scalp Therapy, Samantha Thavasa and Reebok, is the global face of Mango and is ambassador for Kids Helpline.
Being locked into contracts for half of the year, as she was with David Jones and Victoria's Secret, was just not possible in her new life.
Kerr stresses she still has a relationship with Victoria's Secret and is ''grateful to'' the lingerie label for launching her career in the US. She will continue to work for them (Ed Razek, president of the label, released a statement saying she ''will always be an Angel to me'' and ''we have no plans to stop working with her''), just not under a strict contract.
Kerr has even agreed to their invitation to walk in the show this year.
''I'm just not in a position to commit to a full contract at this time,'' she said. ''It's three months at a bare minimum.''
It is this reason that also meant the end to her five-year alliance with David Jones, a brand she came to embody.
Emphasising how much she loves working with Aussie brands, Kerr says while she loved and was grateful for the association with DJs, she instigated talks with them last year to re-prioritise her family and other business opportunities.
''I couldn't commit to them in full and their requirements with everything they wanted from me, but our association still lives - KORA is stocked [nationally] in DJs and so is Mango,'' she said.
Even though she couldn't bring Flynn and Bloom for her Qantas visit (''it's not really worthwhile for a few days, as the jet lag is hard for them''), she always loves coming home.
But she has had to pull out of a planned birthday celebration in her home town (''I was going to but I looked at the schedule and it wasn't [fair], we wouldn't have had the time I wanted'').
Instead, Bloom is organising a private party at their home.
''He knows I like to dance and he knows I like to sing and I have the most fun when I'm singing and dancing - so I think there might be a little karaoke going on,'' she said.
''It's something we do as a family - we put the music on, my son and Orlando love it.'
http://www.smh.com.au/lifestyle/cele...413-2hs9o.html

 
13-04-2013
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Of course she would deny that she was dropped by VS and David Jones and say that it was her decision. Everything else would be really stupid of her to say.

 
13-04-2013
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I really do not think that Miranda was canned from VS for being a difficult diva but I can believe that she presented VS with a proposal of how much time she wanted to commit to the brand, accommodations she expected, and her pay, and VS' response was "thanks but no thanks." Even if she was not thrown out on her tookus by VS and David Jones, I think that her people are engaging in spin control about the fact that she separated from both brands in a short amount of time.

I think that the circumstances were similar when Gisele left VS, and it was not a given that she would come out as well as she did, but to me it seemed like Gisele had a stronger foundation and better relationships than Miranda. Gisele walked away from a lot of VS money but at the same time it was not difficult to anticipate that over the course of a year that she would snag a campaign or three from her previous clients like Versace, Louis Vuitton, Dolce&Gabbana, Dior, etc., as well as one or more mass market campaigns. I don't know a lot about the situation with David Jones but I would think that if Miranda's end game is entrepreneurial ventures with Australia as the epicenter, then maintaining a significant relationship with DJ would be a good strategy.

I would not expect Miranda (or anyone else in the foreseeable future) to duplicate what Gisele did, but Miranda's lack of deep relationships as a means of supplemental income, and more importantly, as a means of keeping her name and presence out there is her biggest challenge IME. What I do think that is good and impressive is that she has gotten two of her clients to distribute KORA Organics.

 
13-04-2013
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Quote:
Originally Posted by agee View Post
I really do not think that Miranda was canned from VS for being a difficult diva but I can believe that she presented VS with a proposal of how much time she wanted to commit to the brand, accommodations she expected, and her pay, and VS' response was "thanks but no thanks." Even if she was not thrown out on her tookus by VS and David Jones, I think that her people are engaging in spin control about the fact that she separated from both brands in a short amount of time.

I think that the circumstances were similar when Gisele left VS, and it was not a given that she would come out as well as she did, but to me it seemed like Gisele had a stronger foundation and better relationships than Miranda. Gisele walked away from a lot of VS money but at the same time it was not difficult to anticipate that over the course of a year that she would snag a campaign or three from her previous clients like Versace, Louis Vuitton, Dolce&Gabbana, Dior, etc., as well as one or more mass market campaigns. I don't know a lot about the situation with David Jones but I would think that if Miranda's end game is entrepreneurial ventures with Australia as the epicenter, then maintaining a significant relationship with DJ would be a good strategy.

I would not expect Miranda (or anyone else in the foreseeable future) to duplicate what Gisele did, but Miranda's lack of deep relationships as a means of supplemental income, and more importantly, as a means of keeping her name and presence out there is her biggest challenge IME. What I do think that is good and impressive is that she has gotten two of her clients to distribute KORA Organics.
Agreed. Hopefully she can maintain a good relationship with VS cos o don't think her relationship with David Jones is good. Someone linked that article about her being too demanding for them in a comment on one of their statuses and they liked the comment so that article definitely wasn't written without their permission.

Has anyone tried Kora by the way? I'd love to try organic skincare and her skin id always flawless so I'd love to know if it's worth buying.

 
13-04-2013
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Quote:
Originally Posted by diesanni View Post
She ain't no Giselle or Adriana, she's lightyears away from that kind of recognition and power.
Miranda surely is more recognized by the younger generation, especially those addicted to tumblr and facebook, than either Giselle or Adriana. I really think she's going to be fine even without VS or David Jones backing her up. Kora Organics may not propel her to more success but I think, and I believe many will agree, Miranda Kerr's name is her own brand.

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13-04-2013
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^ totally. I was actually "reintroduced" by Miranda by some guy I dated that has no idea about anything related to fashion, I couldn't care less for Miranda at the time (found her corny-looking and just annoying, just like all the new generation of VS models) but kind of got hooked somewhere on the way.

You're right about Miranda being able to get past the skincare line, without solely relying on that. I also think it's perfectly natural if German models are more known in Germany than anyone else!, that kind of says nothing to me, same happens in a place like Brazil with Brazilian models, it's almost expected if Victoria's Secret is not that easily available there (or is it?), why would they be familiar with the brand's [overexposed] faces when the only reference to know the brand even exist in the first place is something they can relate to? (a German model, that is).

Now, I'm old enough (!) to remember the way Gisele broke into the industry, I love her but I wouldn't consider the way her career was founded stronger, of course it is if you consider her iconic status and that she continually has something to fall back into, and anyone would be out of their mind not to hire her!, but she was shoved down our throats just like Natalia, Gemma and Daria later on, without letting the 'appeal' travel on its own, it was just there, you take it or you're forced to take it... Miranda started in a completely different route, a backwards route in fashion, she was a filler, became commercial, had to exhibit some personality, created an image for herself and then became desirable in fashion (and I would argue there's still arrogance in either resisting or the way she's portrayed because "they didn't make her"). She's one of the few models that have proved not to need a Louis Vuitton or Versace campaign in order to be identified by the public and just appear continually in style sections of the trashiest but admittedly most consumed magazines in the US, which is actually one of the reasons I've come to appreciate her more, I enjoy the subtle 'shove it' to the way the modeling industry parades itself as the only determining power of making or breaking a model.

Not to downplay David Jones but what's the big deal about that brand? had I known it's hard to foresee a future past freakin' David Jones..

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14-04-2013
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^ I agree with you, but ultimately I think what makes Gisele special is that she is accepted in both the high fashion and commercial aspects of fashion. On top of that she is globally recognized as the biggest model of her generation. All of those things are what makes people buy into her brand. With Miranda, I understand that she has fame, but because she doesn't have the backing of the big names in fashion it sort of cheapens her brand. Fashion is very elitist after all. A person does not garner respectability by merely being in the fashion columns of Us Weekly or whatever trashy tabloid, so even if she doesn't need Louis Vuitton or Versace to gain fame she does need big names in fashion to back her if she's going to market Kora as a top skincare line on the same par as the world's best skincare companies.

It reminds a bit of Victoria Beckham who was just a WAG that no one in fashion liked. But she changed her entire image to gain acceptance in the high fashion industry because she knew that without their approval she would always be just another celebrity designer instead of a designer on the same level as Donna Karan, Stella McCartney, etc. If Miranda wants Kora to grow and to be sold by the world's top distributers then it goes without saying that her modeling career needs some improving. She needs more HF cred because those connections could mean the difference between selling her stuff at Bergdorf's and selling her stuff at Walmart.

 
14-04-2013
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David Jones is one of the largest and most iconic Australian store. It was founded in the 1800s and together with Myer is one of our biggest high-end department stores -- I suppose a good parallel would be something like Saks Fifth Avenue.

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14-04-2013
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^^ I'd say the skincare line just needs quality PR then, she doesn't need the strictness of being "HF" (that term irks me..) in order to branch out as a businesswoman.. the fashion industry does seem determined to make people believe anyone that's remotely associated with them has then their entire set of chances hanging from their ways.. thankfully it's been a while it's gone through extreme democratization, to the point that tiny little elitist archaic bubble isn't the only source of credibility anymore... and proof of this is that they're even taking in girls that did not need them.

And yes I sound hateful but after a few years I'm completely fed up with the obscene solemnity of circles within fashion.. and how delusional they are when it comes to their actual impact, when god knows they're the ones tagging along in most cases, and not the other way around as they continue to present themselves.

Thanks for the info, Balmain!

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Last edited by MulletProof; 14-04-2013 at 12:19 AM.
 
14-04-2013
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Quote:
Originally Posted by MulletProof View Post
^^ I'd say the skincare line just needs quality PR then, she doesn't need the strictness of being "HF" (that term irks me..) in order to branch out as a businesswoman.. the fashion industry does seem determined to make people believe anyone that's remotely associated with them has then their entire set of chances hanging from their ways.. thankfully it's been a while it's gone through extreme democratization, to the point that tiny little elitist archaic bubble isn't the only source of credibility anymore... and proof of this is that they're even taking in girls that did not need them.

And yes I sound hateful but after a few years I'm completely fed up with the obscene solemnity of circles within fashion.. and how delusional they are when it comes to their actual impact, when god knows they're the ones tagging along in most cases, and not the other way around as they continue to present themselves.

Thanks for the info, Balmain!
Totally agree with you MulletProof.

This "you need to have high fashion cred to make it" is so delusional and ignorant. That clique mentality needs to go because it's not true at all.

The general population doesn't know the difference. The general population assumes that Miranda did a lot of HF work somewhere along the lines but they don't really care because she's here, she's famous, period.

Kathy Ireland is actually the wealthiest model of all time with the biggest empire. Heidi Klum has practically no "high fashion" credentials and is constantly being criticized by Karl Lagerfeld. But Heidi has her empire and there are tons of designers who want to dress her now. Michael Kors respects her and he is a designer who turned her down back when she was a new model casting for Fashion Week. Fashion clique is irrelevant. She has power.

I don't see Miranda trying to make Kora Organics into the next Clarins per se. I see Miranda continuing her media relevance as some sort of lifestyle guru and fashionista like Gwyneth Paltrow but less strict. There's no way Kora would be sold at Walmart anyway because of the quality of the ingredients--it's not a cheap line. It's along the lines of Josie Maran cosmetics/Ole Henriksen/Jurlique.
I also personally know an executive at Neiman's/Bergdorf's who is very friendly with Miranda so to say that Kora would never be considered at a high end retailer like Bergdorf's is ignorant.

 
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