CK One Launching Color Cosmetics with Abbey Lee Kershaw & Lara Stone in the Campaign
Exciting news to hit the beauty world today, CK One are launching a Cosmetics Line and WWD brings us the details and first look at the campaign featuring Abbey Lee Kershaw, Lara Stone, Ruby Aldridge, Herieth Paul, Eliza Cummings, Fei Fei Sun and Ehren Dorsey as well as male models Viggo Jonasson and Yuri Pleskun as photographed by David Sims with creative direction by Fabien Baron.
We can expect to see the launch of 130 stock keeping unit colour cosmetics hit the US and excitingly our market in the second half of this year (not date confirmed as yet):
“With its fragrance roots, expanding into a color cosmetics line was a natural progression for the CK One brand,” said Tom Murry, president and chief executive officer of Calvin Klein Inc. “This latest extension embodies the energy and free spirit of CK One, offering fresh and unique beauty products that are ideal for today’s youthful, independent consumer.”
We can expect to see concealers, foundation, bronzers, blush, mascara as well as color cosmetics such as eye shadow, lip gloss and lipstick. It’s reported many of the products are intended to multi-task such as 3-in-1 Face Makeup, which synthesizes serum, primer and face makeup into one lightweight formula.
This is the third foray into Cosmetics for Calvin Klein, a first effor in the 70s then launching in 2000 in collaboration with Unilever Cosmetics International it was phased out in 2003.
Can’t wait, will keep you posted.
her add is also up, but can't post it for some reason.