Goyard is a well established luxury brand for luggage and bags. However, it looks dated and rather boring. I think no women under 60 would carry anything of this make unless it is something they bought back in the late 70'ies. Their shop in rue St Honoré smells of mothballs. Passé.
Definately the 1st.
It's a great line- although conservative. I think they're trying to become more maintstream (They gave bags to eight celebraties this season to jump start the brand's image, including the much photographed Jessica Simpson). I love the patterns, but there aren't very many shapes that really appeal to me.
I'm not particularly keen on any of them, If, sec, you are hesitant about the fact it has an all over logo, have a look round for a bag you really love and know you will use