(NEW YORK) While the classic Louis Vuitton Damier checkerboard print is about achieving the ultimate in urban lifestyles, its new cousin, the Damier Azur, evokes the glamorous and relaxed beachside resort lifestyle of the French Riviera.
The Damier Azur, featuring the same honey-colored lining as the classic Damier, will launch during the cruise period as a permanent collection. Designed to be a fresher, more luminous take on its classic cousin, Damier Azur will debut worldwide in Louis Vuitton stores in November with a complete collection of leather goods.
Damier Azur will be offered in three iconic products: the Speedy, Keepall, and Noé. New handbags include the Saleya, a zippered tote, and the Pampelonne, a rope-handled beach tote. Several hard-framed pieces will be available as well, including the Boîte Flacons vanity case and the Coffrets à Merveilles trinket box. The Damier Azur will also be available for those seeking made-to-order hard suitcases or hat boxes. Five small leather good pieces, as well as sandals, flip flops, sunglasses, and whimsical accessories like hair cubes, will all be produced as well.
Exact prices could not be learned, but are estimated to be just slightly higher than the current Damier line, which ranges from $590 to $1,740 for handbags and $150 to $560 for small leather goods. A separate ad campaign - separate from a series of visuals shot by Patrick Demarchelier on display at a recent resort showing - has been created for this launch.
it looks amazing, from what i can see, lol the pic is so small, and i ADORE my damier speedy 25, you can bet i'm looking forward to the speedy from this collection!!
there's more on the site, kinda hard to find...and this one is the only one with decent detail. lol....
i'm not sure about the leather for the pieces that aren't hard, but i'm hoping it's white treated leather, instead of the vachetta...at least for the saleya, speedy, noe, etc....but even so, i will break my rule of buying only lv without vachetta leather for this!!
I like it! I want a speedy in this colour too (now that everyone has a Damier Speedy )
ahh, you're tellin me...
i got my damier speedy a year ago, by special order (ordered in october 2004) and now everyone and their mother has one!!!! not to mention i paid about $120 MORE for mine :/
i'm DEFINATELY getting the azur speedy