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Iris Apfel's Jewelry Line for HSN
Channelling the grande dame of American fashion: Iris Apfel, 88, to launch jewellery line for HSN

By Tamara Abraham

Iris Apfel's unique eccentric style has made her a style icon for decades. Now the veteran interior designer is finally giving other women the chance to channel her look.The 88-year-old, whose wardrobe was the subject of an exhibition at the Metropolitan Museum of Art in 2005, has announced the launch of her first jewellery collection.
Rara Avis by Iris Apfel, which will go on sale via the Home Style Network in September, will comprise of 13 pieces, costing from $20 up to $180.

It promises to fuse both modern and vintage looks in bright colours, using varied materials such as lucite, mixed metals and beading.
Despite her legendary reputation for style, the jewellery line is a first for Mrs Apfel, who has never designed a fashion collection before.
She told WWD today why she decided to take the plunge, and the reason HSN was the perfect partner.
She said: 'HSN has a proven track record to reproduce museum-quality jewelry and accessories at an affordable price, which allows me to bring my passion for the stylishly off-beat to the general public.
'I have amassed an enormous collection of bags, belts, bangles and beads without which I would be lost.
One can change the entire look of an outfit by substituting one accessory for another. I love objects from different worlds, different eras, combined my way. Never uptight, achieving - hopefully - a kind of throwaway chic.'

In an interview with Architectural Digest this month, Mrs Apfel discussed her unconventional approach to style, and revealed why she prefers fake jewels to the real thing.
'My husband, Carl, is a very lucky man,' she said. 'Diamond necklaces donít appeal to me at all. I prefer fun jewelry with big stones - so large they would be untouchable if they were real.
'Now, donít get me wrong. I do appreciate Daddy Warbucks-size stones, like a big, flawed emerald. I love stones that are inherently flawed: rock crystal, turquoise with big veins.

'Itís like Rodin once said, ďMore beautiful than a beautiful thing is the ruin of a beautiful thing.Ē I think thatís a great observation, and most of the time so very true.'
She couldn't explain why she had waited so long to create her first collection, but spoke at length about her own creative instinct.

'All my life Iíve done that, made things or had things made, both clothes and jewelry,' she explained.
'I used to take those beige cardboard tubes that are used for masking tape and draw designs on them with black pens and wear them as bracelets. I have a whole collection of those. You can make all kinds of wonderful stuff. All you need is a little imagination.

'I donít know what happens to peopleís imaginations. We have it when weíre young, but so many lose it when we grow up.'
Mrs Apfel, whose work has counted restoration projects for nine different U.S. presidents at the White House, founded Old World Weavers with her husband Carl.
Her stints at WWD magazine, with interior designer Elinor Johnson, and as assistant to illustrator Robert Goodman have made her an authority on style. (source

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flaunt the imperfection
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Join Date: Jan 2004
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i went to see a smaller exhibit of her wardrobe/style at a museum on Long Island...
they were selling bits of jewelry there in the gift shop...
i have to say...
it was very disappointing...
there wasn't one thing that was remotely interesting or even nice, in my memory...

hopefully this is not an extension of that...

i must say...
i think it is amazing that she had the balls to wear some of the outfits that i saw put together the way she styled them...
but mostly because they are so ridiculous...
and not because they are so nice...
and then too...she is not really a very attractive lady...
she's fine now because she is older and has adopted those 'owl glasses' as a personal signature and everyone just assumes that her looks have faded...
but in fact...
she looks much better now...

i can only imagine how silly she must have been in her prime...
funny how it all comes around..

"It is not money that makes you well dressed: it is understanding."

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lucy92's Avatar
Join Date: Sep 2005
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if my mom had her druthers she'd be dressed like Iris Apfel.
i guess thats why ive had a soft spot for her....her exhibit was really well travelled. it was at two museums in Massachusetts.

photo from
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Join Date: Jun 2005
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According to atlantis home, Iris has knocked off another designer Hanna Bernhard:

I received a shocking e-mail from my dear friends at Hanna Bernhard this morning regarding the announcement of Iris Apfelís line of jewelry for HSN. Iris has clearly stolen one of Hanna Bernhardís designs. There really is not much to be said. The pictures tell the whole story. Iím really saddened by this. I have always admired Iris Apfelís style. There is just no good explanation for her to brazenly copy one of Hanna Bernhardís designs.

the original above, k/o below. all pics from atlantis home

ďFashion is what you adopt when you don't know who you are.Ē - Quentin Crisp
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tfs star
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The rest of it is really meh, especially compared to some of the things she owns. Not exciting at all!

"Life is a joyful strain. Can you hear it resound?"
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^ wow, that is sincerely a wtf.

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