The Row, Oliver Peoples Link for Eyewear Collection
The Row and Oliver Peoples have linked up for a new eyewear collection that will debut during the clothing label’s Paris Fashion Week presentation.
The six styles, which will come in both optical and sunglass options, will be available in stores beginning in January. The collection will be labeled The Row x Oliver Peoples.
The frames are feminine reinterpretations of long-time Oliver Peoples designs, including the O’Malley style, which will be renamed O’Malley NYC and which marks the first time the Los Angeles-based eyewear company has allowed an outside designer to adopt the frame. The sunglass options all feature custom mineral-glass color lenses unique to The Row’s collection.
“Oliver Peoples is singularly focused on eyewear and in this sense they are experts in the category,” said Ashley Olsen, adding the tie-up will help the sisters’ brand move their eyewear to the next level.
“We felt optical was just as important as sun,” added Mary-Kate Olsen, who said that was why they chose to adapt the O’Malley style.
The frames, which range from $350 to $600 at retail, incorporate key Oliver Peoples signatures such as wire ridges and discreetly placed logo plaques.
“We sat down together at the beginning of this project with a very clear objective to create a serious collection of eyewear — this meant both optical and sun — that would reflect both brands’ attention to detail, quality and an interesting storyline,” said Oliver Peoples chief executive officer David Schulte. “Since both brands represent subtle and timeless elegance, it’s been a natural partnership from day one.”
Oliver Peoples operates as an independent division within parent company Luxottica.