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27-02-2013
  376
fashion elite
 
Pricciao's Avatar
 
Join Date: Feb 2010
Gender: homme
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Quote:
Originally Posted by rayoflight View Post
New logo? First reaction - NO! Then I took time to evaluate it and dwell on the changes, of course, and I still prefer the old one. This new one is like a cold, lifeless something any nobody could make in MS Paint. Never got that impression with any other fashion related logo, not even with the Helvetica stuff Mr Slimane uses. Just saying.
I think they adjust it with a more commercial, friendly-looking, and well-rounded feeling. weird that I think the opposite, the older one fits what Nicolas did perfectly with the sharp, futuristic outline. Which is described in your words, a more cold, lifeless one(but I like it that way.)

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27-02-2013
  377
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I like the new logo.

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27-02-2013
  378
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Join Date: Feb 2012
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Posts: 149
The "new" logo is not new at all...it is the same logo Balenciaga used back in the 50s and 60s. So, it is just a vintage logo.
I may be wrong, but I have the feeling that Wang´s collection is gonna be a vintage one.

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27-02-2013
  379
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Join Date: Jul 2008
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It could be. The change in weight is noticeable, it got bolder and the strokes are less precise. It's not so much of the lean, sensitive logo anymore.

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27-02-2013
  380
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t-rex's Avatar
 
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Posts: 1,979
Quote:
Originally Posted by Label Basher View Post
It looks like it's spelt wrong.
It does I feel like I'm looking at an optical illusion.

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28-02-2013
  381
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Quote:
Originally Posted by Label Basher View Post
It looks like it's spelt wrong.
This was my reaction EXACTLY I had to re-spell it in my head to make sure...

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28-02-2013
  382
trendsetter
 
VogueDisciple93's Avatar
 
Join Date: Jun 2011
Location: New York
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Posts: 1,157
Quote:
Originally Posted by t-rex View Post
It does I feel like I'm looking at an optical illusion.
Same here! I keep focusing on the "ciaga" for some reason. Strange.

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28-02-2013
  383
V.I.P.
 
Join Date: Mar 2006
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Posts: 22,904
The new introduced logo does not work for me at all, its so blunt!

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28-02-2013
  384
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eugenius's Avatar
 
Join Date: Feb 2005
Location: Boston
Gender: homme
Posts: 2,021
If I were to see something w/ the new logo, I'd probably think it's counterfeit.

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