Barbie loves Benetton - the Fashion Spot
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Join Date: Feb 2005
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Barbie loves Benetton
New partnership between Mattel and Benetton. Here's the company's note. Pics available at (yes, i know it's for children, but i thought it would be interesting however).


Mattel and Benetton Group celebrate a unique new partnership

Milan, Italy, May 5th 2005 - Mattel and Benetton Group today announced a world-wide exclusive partnership, valid until December 31st 2006. Bringing together two of the world’s best known fashion brands, this partnership will create Barbie® loves Benetton a stylish girls fashion collection that capitalises on the Barbie® brand status and Benetton’s expertise as leading fashion company.

With the Barbie® brand essence of aspirational fashion, fun and friendship and Benetton’s unique style, the collaboration is a natural fit and has led to the creation of Barbie® loves Benetton, an inspired girls’ fashion range. The range features four contemporary looks from the worlds leading style capitals - London, Paris, New York and Stockholm. The collection also includes four special Barbie® loves Benetton dolls that take their inspiration from the real girl fashion range.

Silvano Cassano, CEO of Benetton Group states, “The agreement between Mattel and Benetton Group, and two of the fashion world’s strongest brands Barbie® and United Colors of Benetton, highlights both Groups’ strong attention to the market, their international vision and the capacity to aggregate values and innovative ideas in product and distribution. Benetton Group sees co-branding with partners of a global level as strong business opportunities and this agreement with Mattel is, I believe, the best example.”

Matt Bousquette, President of Mattel Brands, explains: “This is a fantastic partnership for Barbie® and Benetton. For the first time, Barbie® will be seen simultaneously in Benetton windows throughout the world and this will enable us to reach girls in a unique new way. We are delighted that the Barbie® brand’s fantastic fashion heritage has helped to create such an inspiring collection. We have been fortunate to work with some of the world’s leading fashion design houses and so the opportunity to work with such a well-established high street favourite is very exciting for us. Both our organisations share the same core values as young, fashionable and fun brands that offer the consumer quality products.”

The Barbie® loves Benetton collection, with over 50 garments and accessories, will be available in United Colors of Benetton stores from September 15th with the London and Paris collections; from October 13th with New York and Stockholm. Special edition Barbie® loves Benetton dolls will be available alongside fashions in Benetton stores and also in major toy retailers. In December, the range continues with a special festive Benetton collection, accompanied by a unique Barbie® doll exuding the holiday spirit.


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