BCBG Max Azria Pre-Fall 2012 - Page 2 - the Fashion Spot
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Join Date: May 2009
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by Emily Holt

Fashion has seasons, but Los Angeles really doesn’t. So although the Azrias have to conform to the fashion schedule and design BCBG Max Azria in accordance with the weather, when it comes to spring at least, they know that what their women want to wear at that time of year is pretty much what they’ll want to wear in summer too: wispy chiffon dresses that can be thrown on as soon as they hit stores in June and July.

The dozen or so floaty, colorful frocks that the label showed for pre-fall advanced the ethnic vibe that started to surface in September. Chiffon tunics and pleated skirts were embroidered with Eastern European Bohemian–-inspired patterns, and there was a clear gypsy influence on the scarf-dresses with black lace insets separating panels of blue, chartreuse, and coral chiffon.

But as it turned out, the standout piece here wasn’t a dress at all. Rather it was a shrunken leather jacket with heavy embroidery and hammered metal beads, the kind many city girls have been clamoring for of late. And for the Azrias’s West Coast compatriots, it’ll be just the thing to wear over those wispy dresses when the temperature dips below the standard 75.

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2012, azria, bcbg, max, prefall
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